Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
39 episodes listed below
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It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data...
Based on 6 episodes we listened to · June 2026
Podcast Marketing Trends Explained treats podcast growth as operator work, connecting audience behavior, packaging, video, and monetization to practical business decisions.
Podcast Marketing Trends Explained looks at podcasting as a Business & Finance problem with real operating consequences. The show stays close to audience growth, show packaging, video strategy, listener psychology, and the link between attention and customers.
Cover art gets a one-second audition; the growth data gets a closer look.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Podcast growth is increasingly framed as a click-through problem before it is a content problem.
This episode treats Spotify's new podcasters metrics as a sign that discovery is moving toward click-through behavior, much like YouTube, instead of the older habit of simply consuming episodes.
Survey answers only matter when they line up with how listeners actually search and choose shows.
Podcast discovery is framed as a survey problem, with the discussion circling the gap between what people say and what they do. It moves from Google and app search to social clips and the practical matter of whether a show shows up for the keywords listeners actually type, which…
A clear-eyed case for why discovery algorithms are not a cure-all.
The piece keeps its focus on a useful tension: algorithmic discovery looks tempting, but podcasting still runs on how shows are packaged and understood.
A season two wrap that revisits early rust, stronger than expected results, and a clear look toward season three.
Jeremy ends season two with a calm look back at how the run started a little rough, how the early recordings felt unsure, and how later editing changed that view.
Packaging is the gate between curiosity and a click.
The episode treats title and cover art as the first gate to a show. In a scrolling, scanning feed, those opening signals shape whether someone pauses and what they think they are about to hear.
Paid growth looks cleaner on paper than it is, and the discussion keeps that tension in view.
Paid growth reads cleaner than it is, and the discussion keeps that tension in view.
Real growth shows up in replies before it shows up in downloads.
This season closer is less interested in download charts than in the smaller signals that show whether a podcast is actually connecting. Replies, outreach, and other direct human reactions carry more weight here than later metrics, and the conversation keeps circling back to…
A clear framework for why listeners choose one show and keep coming back.
The piece uses Jobs to Be Done to shift the conversation from raw information to the job a listener is hiring a show to do. The commute example, the search for a work mindset, and the dyslexia discussion give that idea enough shape to feel concrete instead of abstract.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Jeremy Enns and Justin Jackson explore Jobs to be Done theory, applying it to podcast marketing by analyzing listener behaviors and emotional needs.
The hosts discuss the rise of algorithmic discovery in podcasting, driven by platforms like YouTube and Spotify, and its potential impacts on content creation and audience growth.
Season two closes with a reflective look at how the show returned after a long pause.
Chris Hutchins raises the bar.
The hosts start from a blunt idea: people decide based on the title and cover art they see first.
The hosts explore the realistic odds of succeeding as a podcaster, drawing parallels from Brandon Sanderson's writing advice and pod fade statistics.
The hosts start with YouTube's momentum.
The conversation opens on a simple imbalance in podcasting.
Downloads take a back seat here.
This episode explores the conflicting data around paid podcast advertising, revealing that while many podcasters wish for ad budgets, those who try it often find it ineffective.
The hosts explore Spotify's new discovery dashboard, which provides conversion rate data for podcast growth, revealing benchmarks and strategies to optimize cover art and titles.
This episode explores the gap between podcast marketing best practices and how listeners actually discover and engage with shows, using data from surveys and personal anecdotes.
In this season finale, hosts Jeremy Enns and Justin Jackson analyze their podcast's performance data, revealing surprising insights like YouTube accounting for 43% of consumption.
The hosts explore whether it's harder to grow a podcast now, using data and examples to show that while competition and listener expectations have risen, opportunities exist through quality content and strategic experimentation.