Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies · Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
·58 min·5 clips
Justin reveals how he chooses podcasts based on whether he's walking to or from work, highlighting emotional needs over pure problem-solving.
As heard by us
A clear framework for why listeners choose one show and keep coming back.
The piece uses Jobs to Be Done to shift the conversation from raw information to the job a listener is hiring a show to do. The commute example, the search for a work mindset, and the dyslexia discussion give that idea enough shape to feel concrete instead of abstract.
Why you'd press play
For when your morning commute has five new episodes competing for one listen.
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