Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

Carli LeBlanc | Content Creator & Social Media Marketing Strategist

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In their own words

A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.Tune in for weekly episodes that cover:Content creation strategies for social mediaSocial media marketing tips that convert views into salesProductivity hacks for content batching and consistent postingDigital marketing, email funnels, and brand visibilityWork-life balance tips for building your business on the sideIf you're a woman entrepreneur who wants to…

As heard by us

Based on 6 episodes we listened to · September 2026

Carly LeBlanc turns social-media strategy into specific, manageable decisions for entrepreneurs building a business alongside other responsibilities.

Carly LeBlanc keeps bringing marketing advice down to the level of the next editable field, scheduled task, or clearer call to action. The Side-HustlHER Podcast moves between live social-media audits and guest conversations, with LeBlanc asking practical follow-ups and…

Read our full review in PlayNext →

Why you'd press play

Eleven links on your link page? Carly LeBlanc asks which five actually matter.

Press play if you want

  • an Instagram audit that makes your highlights clear to someone who has never met you
  • a schedule that leaves room when a 30-minute task takes an hour and a half
Read the full recommendation in PlayNext →

Talks about

Best episodes of Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

Short reviews from the PlayNext desk, based on the episodes we processed.

53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit

A practical audit that makes a profile easier to read and more likely to lead to a discovery call.

This episode focuses on making a social profile easier to scan and more likely to turn into a booking. Carly keeps the advice grounded: use the real name in the bio, think carefully about whether a location line adds value, and point the call to action toward a discovery call…

36. How to Use Systems to Create Capacity & Stop Leaving Money on the Table with Kenniqua Lewter

A grounded systems conversation about capacity, time management, and project management.

This episode stays focused on systems, time management, and project management for service-based businesses, with Carly LeBlanc and Kaniqua Luter linking day-to-day demands to the real limits on capacity.

64. How to Use LinkedIn to Get Clients in 2026

Trust, clarity, and a strong profile do more on LinkedIn than shortcuts.

LinkedIn is presented less as a content chore than as a trust channel for business owners who need the right people to understand what they do.

41. Social Media Audit: How to Position Your Brand for Growth with Leia Love

A practical Instagram cleanup session focused on making a brand page clearer.

Leah Love and Carly LeBlanc keep the focus on practical Instagram profile cleanup: choosing a location tag that matches how far clients might travel, using highlights to answer the questions visitors have right away, and revisiting those highlights every six to 12 months.

38. How to Train ChatGPT to Sound Just Like You with Kinsey Soderberg

Practical AI guidance for entrepreneurs who want consistency without losing their voice.

It argues for using AI in a way that protects a brand's voice and values, not replaces them. Kenzie Soderbergh makes a clear case for custom GPTs as a practical way to share brand guidance across a team, and the larger point lands well: AI should work for the user, not the other…

35. How to Build a Business Built on Purpose with Haley Thomas

Vision, mission, and values become a practical way to build something that fits who you are.

Carly LeBlanc keeps the conversation grounded in a simple idea: the work should fit the person doing it. The episode is strongest when it turns vision, mission, and values into plain language. Haley's framing is easy to follow.

43. Social Media Audit: How to Maximize Your Visibility Online with Attorney El-Elyon

A practical profile tune-up built around name, bio, and highlights.

The piece treats social media as practical leverage, not ornament. It stays close to the details that matter most in a service profile: the name field, the bio, and clearly labeled highlights.

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Episodes

  1. 1

    38. How to Train ChatGPT to Sound Just Like You with Kinsey Soderberg

    Carly sits down with Kenzie Soderbergh to talk about getting ChatGPT to sound more like the person using it.

    ·50m·2 clips
  2. 2

    61. How to Create Content That Actually Converts and Stop Posting Randomly

    Carly LeBlanc says content “that actually converts” is content that gets followers to pay for an offer, not content that simply talks about a business.

    ·29m·2 clips
  3. 3

    44. How to Use Pinterest to Market Your Brand with Camille Kurtenbach

    ·29m·1 clip
  4. 4

    47. Social Media Audit: How to Get Found on Instagram by Potential Clients

    Hidden gem

    Carly LeBlanc runs a live Instagram audit with Leah Rogers, the Raleigh, North Carolina owner of Mocha Media Co., which offers branding, content creation, brand photography, and event photography.

    ·36m·2 clips
  5. 5

    59. Social Media Audit: How to Position Your Instagram for Brand Partnerships

    Hidden gem

    Carly LeBlanc audits Fallon’s Instagram for brand partnerships and walks her through a practical setup using keywords, location, a brand email, and a media kit.

    ·37m·2 clips
  6. 6

    46. How to Sell without Sounding Salesy with Merchon Hargrave

    Hidden gem

    Carly LeBlanc and Mershawn Hargrave break down how to sell without sounding salesy by treating sales as a service, not a chase for approval.

    ·39m·2 clips
  7. 7

    58. 5 Content Mistakes That Are Killing Your Sales

    Hidden gem

    Carly LeBlanc says five content mistakes are hurting sales in her Side HustlHER episode 58, and she centers the fix on trust, clarity, and visible proof.

    ·31m·2 clips
  8. 8

    39. How to Batch a Month of Content in Just 4 Hours

    Hidden gem

    Carly LeBlanc says women balancing a 9-5, motherhood, and a business can create a month of content in six hours, including one hour of brainstorming and three hours or less for batch creation.

    ·23m·1 clip
  9. 9

    52. How to Get Clients in Your Business Fast (Even If You’re Starting From Zero)

    ·34m·1 clip
  10. 10

    53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit

    Carly opens with a live social media audit.

    ·38m·1 clip
  11. 11

    57. 7 Things Most Business Owners Aren’t Doing on Social Media (That Actually Drive Sales)

    ·34m·1 clip
  12. 12

    65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)

    This episode discusses the importance of client experience and systems for retaining clients in a service-based business.

    ·53m
  13. 13

    60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup

    ·31m·5 clips
  14. 14

    63. How to Create Talking Head Content That Converts

    ·28m·1 clip
  15. 15

    45. Social Media Audit: How to Make Your Business Page More Professional

    Hidden gem

    Carly LeBlanc audits Katina Poe, known online as Midwife Katina, and says her Instagram needs Houston-specific keywords like "Houston midwife" and "Houston home birth" to improve search visibility.

    ·38m·2 clips
  16. 16

    48. 8 Common Social Media Mistakes Most Entrepreneurs Make (and How to Fix Them)

    Hidden gem

    Carly LeBlanc uses Episode 48 of The Side HustlHER Podcast to break down 8 common social media mistakes, including horizontal reels, posting without strategy, inconsistent posting, and weak calls to action.

    ·30m·1 clip
  17. 17

    55. How I Tripled My Revenue (My Real Numbers + 2026 Strategy)

    Hidden gem

    Carly LeBlanc says she took her content creation agency from $6,000 in 2023 revenue and $666 profit to $54,100 by November 21, 2025.

    ·37m·2 clips
  18. 18

    43. Social Media Audit: How to Maximize Your Visibility Online with Attorney El-Elyon

    Hidden gem

    Carly LeBlanc brings El-Elyon back for a practical social media audit.

    ·50m·3 clips
  19. 19

    42. How to Master Time Management & Avoid Burnout as a Side-Hustler with Sade Kelly

    Hidden gem

    An episode about mastering time management before a side hustle starts crowding out the rest of life.

    ·47m·3 clips
  20. 20

    54. How to Create a Promotion that Converts for Your Business

    ·33m
  21. 21

    40. How to Use Virtual Summits & Bundles to Grow Your Audience with Linda Mendible

    Hidden gem

    Carly LeBlanc and her guest center the conversation on using virtual summits and bundles to grow an email list.

    ·49m·3 clips
  22. 22

    41. Social Media Audit: How to Position Your Brand for Growth with Leia Love

    Hidden gem

    Carly LeBlanc sits down with Leah Love for a practical Instagram profile conversation centered on making a service brand easier to understand and trust.

    ·43m·2 clips
  23. 23

    50. How to Write a Book that Scales Your Business Without Burning Out with Auketria Manor

    Hidden gem

    Carly LeBlanc welcomes Akitria Maynard, a multi-time author and founder of The Maynard Digital.

    ·44m·2 clips
  24. 24

    36. How to Use Systems to Create Capacity & Stop Leaving Money on the Table with Kenniqua Lewter

    Hidden gem

    Carly LeBlanc sits down with Kaniqua Luter for a systems-first conversation about building capacity without bleeding time or revenue.

    ·43m·2 clips
  25. 25

    35. How to Build a Business Built on Purpose with Haley Thomas

    Purpose starts close to home.

    ·42m·1 clip
  26. 26

    37. Social Media Audit: How to Show Up on Consistently on Instagram with Dejeune Harris

    Carly opens with a live social media audit.

    ·44m·5 clips
  27. 27

    49. How to Create Content that Converts | Social Media Audit with Natasha Jilles Blunt

    Carly opens with a live social media audit for Natasha Giles Blunt, the owner of Blunt Statement Spa in Houston.

    ·41m·5 clips
  28. 28

    62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer

    Abbey returns to talk taxes for side-hustlers.

    ·42m·5 clips
  29. 29

    64. How to Use LinkedIn to Get Clients in 2026

    LinkedIn gets the spotlight.

    ·41m·2 clips
  30. 30

    51. How to Clean Up Your Instagram So It Actually Matches Your Goals | Social Media Audit with Shajuan Alexander

    Carly opens with her familiar message about progress over perfection.

    ·51m·2 clips
  31. 31

    56. How to Position Your Local Business on Instagram to Get Booked

    Carly LeBlanc opens by reminding listeners that chasing perfection can strip away the authenticity people actually trust.

    ·50m·1 clip
  32. 32

    66. What This Quarter Taught Me About Building a Business While Working Full-Time

    ·34m
  33. 33

    67. How to Use Meta Ads to Grow Your Business with Jana Bishop

    Host Carli LeBlanc interviews meta ads coach Jenna Bishop about how small businesses can effectively use Meta ads without feeling overwhelmed.

    Apr 14, 2026·54m
  34. 34

    34. How to Run Meta Ads That Actually Convert with Emma Atlas

    Host Carli LeBlanc interviews Emma Atlas about running ads for product-based businesses, covering budgeting, profit margins, and ad strategies.

    Jul 29, 2025·49m
  35. 35

    33. How to Set Up Systems That Save You Time, Money & Your Sanity with Jennifer Skinner

    Jul 22, 2025·45m
  36. 36

    32. How to Build a Profitable Email List (Even with Less Than 300 Subscribers!) with Dawn from Flodesk

    Host Carli LeBlanc interviews email marketing expert Dawn about building revenue through email lists and reducing reliance on social media.

    Jul 15, 2025·51m
  37. 37

    31. How to Build Wealth From Your Side Hustle with David Pack

    Jul 8, 2025·1h 5m
  38. 38

    30. How to Build A Six-Figure Business Through Networking & Visibility with Michelle Thames

    Jul 1, 2025·39m
  39. 39

    29. How to Use ChatGPT to Save Time & Simplify Your Business

    Jun 24, 2025·36m
  40. 40

    28. Social Media Audit: Helping Keiyana Turning Her Content into Clients

    Jun 17, 2025·27m
  41. 41

    27. How to Stop Wasting Money When Starting Your Business: Budgeting + Financial Habits for Side Hustlers with Abby Sarage

    Jun 10, 2025·47m
  42. 42

    26. How I Doubled My Monthly Revenue with These 5 Marketing Strategies | Social Media Marketing Tips

    Jun 3, 2025·28m
  43. 43

    25. How to Market Your Local Business to Get More Clients with Novi Leon | Side Hustle Tips

    May 27, 2025·53m
  44. 44

    24. Systems I Use to Make Money in My Business While Having a 9-5

    May 20, 2025·28m
  45. 45

    23. Social Media Audit: Helping a Beauty Pro Clarify Her Brand and Boost Her Visibility

    May 13, 2025·26m
  46. 46

    22. How to Attract Clients to Your Social Media Profile | Side Hustle Marketing Tips

    May 6, 2025·31m
  47. 47

    21. Lead Generation Strategies to Grow Your Business: How to Attract More Clients and Increase Sales with Ro Shah | Side Hustle Tips

    Apr 29, 2025·46m
  48. 48

    20. How to Increase Your Brand Visibility & Get in Front of the Right People | Side Hustle Marketing Tips

    Apr 22, 2025·36m
  49. 49

    19. How to Be More Productive with a Side Hustle and Full-Time Job | Featuring Coach Lee

    Apr 15, 2025·48m
  50. 50

    18. How to Prepare Your Business To Go Viral: What I’d Do Differently Before Going Viral | Side Hustle Tips

    Apr 8, 2025·30m
  51. 51

    17. How to Get More Clients Without Overextending Yourself | Side Hustle Tips

    Apr 1, 2025·28m
  52. 52

    16. How to Increase Your Sales Without Social Media with Andria Singletary | Side Hustle Tips

    Mar 25, 2025·1h
  53. 53

    15. How to Balance a Side Hustle, Full-Time Job & Motherhood with Courtney Darden

    Mar 18, 2025·59m
  54. 54

    14. How to Pivot Your Content with Purpose with Soraya Orelien | Side Hustle Tips

    Mar 11, 2025·1h 16m
  55. 55

    13. How to Monetize Your Content and Land Brand Deals with Laurin Jo | Side Hustle Tips

    Mar 4, 2025·58m
  56. 56

    12. How to Avoid Costly Legal Mistakes When Starting Your Small Business with El-Elyon | Side Hustle Tips

    Feb 27, 2025·55m
  57. 57

    11. How to Set Goals That Actually Move Your Business Forward | Side Hustle Tips

    Feb 20, 2025·1h 1m
  58. 58

    10. From Side Hustle to Main Hustle: How to Build a Business You Can Go All-In On

    The host introduces the podcast for women balancing full-time jobs and side businesses, covering marketing, content creation, and productivity.

    Feb 13, 2025·43m
  59. 59

    9. Tax Tips for Side-Hustlers – What You Need to Know Before You File

    Feb 6, 2025·42m
  60. 60

    8. How to Keep Going When You Feel Like Giving Up

    The host discusses how to keep going when feeling like giving up on a business idea, blending entrepreneurial advice with spiritual encouragement.

    Jan 30, 2025·26m
  61. 61

    7. Content Strategy in 2025: How to Plan and Stay Consistent

    Jan 23, 2025·30m
  62. 62

    6. 6 Things You Shouldn’t Waste Money on When Starting Your Side Hustle

    Jan 15, 2025·24m
  63. 63

    5. What’s Next? 2025 Social Media Predictions

    Jan 9, 2025·25m
  64. 64

    4. How to Create and Share Content That Builds Your Brand | Side Hustle Tips

    Dec 26, 2024·10m
  65. 65

    3. Master Your Time: How to Balance Work, Family, and Your Side Hustle

    Dec 19, 2024·14m
  66. 66

    2. How to Start a Side Hustle in 2025 Without Quitting Your Job

    Dec 12, 2024·12m
  67. 67

    1. Why Side Hustles Matter: Building Your Brand While Balancing It All

    Dec 4, 2024·10m