Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

51. How to Clean Up Your Instagram So It Actually Matches Your Goals | Social Media Audit with Shajuan Alexander

·51 min·2 clips

Carly opens the show with her familiar message. She frames the podcast as a place for women building their dreams while balancing work, family, and all the things, then brings in a live audit for a Houston-based psychotherapist whose Instagram needs to reflect where her business is headed. The goal stays clear. The conversation keeps coming back to how the page should support coaching, speaking, and brand partnerships without losing sight of the therapist work that still anchors the brand. That question drives everything. Carly and the guest talk through where partnership mentions belong, whether they should sit in highlighted reels or pinned posts, and how to decide what deserves public visibility. The answer is not one-size-fits-all. Instead of forcing a rule, Carly suggests thinking about what will help the page attract more aligned brand opportunities, especially when the content already leans toward therapy tools and adjacent business support. The page audit stays concrete. Old posts come up next, with a nod toward archiving anything over a year old so visitors do not have to click through a lot of outdated material before they understand the offer. That keeps the feed lighter. Carly also floats a separate portfolio idea, such as a Canva deck or website page, where brand content can live behind a link and be easy to show during pitches. It is a simple move. The guest explains that she works with brands and wants her Instagram to feel connected to that work, not crowded by it. Carly agrees. The pair settle on a clearer system: let the public profile signal the business direction, and use a portfolio link when a brand needs a closer look at past collaborations. The episode keeps its live-coaching energy. There are pauses, self-corrections, and practical back-and-forth as the two of them sort through what should stay, what should move, and what should be archived. That makes the guidance easy to use. By the end, the episode feels like a fast reset for any service-based creator who wants Instagram to read less like a scrapbook and more like a working business tool.

As heard by us

A practical Instagram audit for shaping a therapist's presence around coaching, speaking, and brand partnerships.

The episode treats an Instagram audit as a practical business conversation, not a branding exercise for its own sake. It stays grounded in choices that matter: what belongs in highlights, what earns a pinned post, and when a separate portfolio is the cleaner move.

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Why you'd press play

Clean up your page so it points to the opportunities you actually want.

Read the full recommendation in PlayNext →

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