Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit

·38 min·1 clip

Carly welcomes the listener and sets up the conversation as a social media audit. She keeps the focus on what a profile actually needs to do for a service business. The first stop is the bio. She suggests putting the actual name in the name field instead of burying it in the bio, because people should know who they are looking at right away. She says a location line can help, but it is not necessary if the business serves clients from anywhere. The bigger issue is clarity. The page should point people toward booking a discovery call, not just toward a free lead magnet. She explains that the point of being more social is to move people toward services. When a stranger lands on the page, the next step should be obvious. The link tree gets the same treatment. She questions labels that feel vague from the outside, like "90 minutes to clarity." Her fix is simple: say "90-minute clarity call" so the offer names itself. She wants every link to make sense without a host standing there to explain it. That keeps the page from depending on insider knowledge. She also comes back to batching content. A monthly day for B-roll can build a bank of videos to use later. Those clips can carry seasonal text and be scheduled out in advance. Once the posting rhythm is set at two or three times a week, the content can run on autopilot. The episode stays grounded in practical edits rather than abstract branding talk. It keeps circling the same core idea in different ways so the advice lands. The tone stays friendly and direct while still being specific about what to change. By the end, the episode has turned a vague social presence into a clearer path to a call.

As heard by us

A practical audit that makes a profile easier to read and more likely to lead to a discovery call.

This episode focuses on making a social profile easier to scan and more likely to turn into a booking. Carly keeps the advice grounded: use the real name in the bio, think carefully about whether a location line adds value, and point the call to action toward a discovery call…

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Why you'd press play

If your bio needs a cleaner path from attention to action, start here.

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