Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

35. How to Build a Business Built on Purpose with Haley Thomas

·42 min·1 clip

Stop looking outside yourself for business ideas. Start with the gifts and knowledge you already have.

The answer starts with the builder. Haley pushes back on the reflex to look outside yourself for the next business idea. Your own experience already gives you material to work with. Carly keeps the conversation practical, especially for side hustlers trying to build something while managing work, family, and all of the things. Purpose does not come off as airy here. It is more like a filter for what the company exists to do, how it should run, and the kind of impact it wants to make over time. The vision piece gets sharper. Haley talks about vision as the bigger picture, the destination you can see five, ten, fifteen, or twenty years out. Mission is the movement toward it. It is not just a polished sentence for a website; it is how the business moves through ordinary decisions. Values cover the how. They help the founder build in a way that stays connected to character, passions, skills, and real experience. Carly asks from a learner's seat and names that Haley may define vision differently because she is not a life coach. That makes the exchange feel honest and easy to follow. There is also a short email marketing aside, with Carly pointing out that social reach can be shaky while email gives her a more direct line to subscribers. The close is warm: thanks, connection, reviews, and the reminder that listeners are doing better than they think.

As heard by us

Vision, mission, and values become a practical way to build something that fits who you are.

Carly LeBlanc keeps the conversation grounded in a simple idea: the work should fit the person doing it. The episode is strongest when it turns vision, mission, and values into plain language. Haley's framing is easy to follow.

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Why you'd press play

When you need your next idea to come from your own skills, experiences, and passions.

Read the full recommendation in PlayNext →

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