Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

49. How to Create Content that Converts | Social Media Audit with Natasha Jilles Blunt

·41 min·5 clips

Carly welcomes listeners back and frames the show as a place for real talk, actionable strategies, and progress over perfection. She shares that she loves social media audits, which sets the tone for the episode’s main focus. Natasha Giles Blunt joins as the client being audited. Natasha owns Blunt Statement Spa in Houston, and her business centers on medical pedicures and toenail restoration. Carly begins by looking at how Natasha’s bio reads to a stranger. The first goal is to make the profile instantly understandable. She nudges the language toward a clearer professional identity. Carly suggests a first line built around a specific specialty. She also recommends keeping the credential line short and easy to read. The middle of the bio gets simplified so the value lands faster. Carly and Natasha talk through how much can realistically fit in the space. The conversation keeps returning to the same idea: people should know what the business does without having to work for it. Carly then turns to the offer itself. She points out that the page should make the next action obvious. Because Natasha prefers in-person consultations, the call to action gets narrowed to booking an appointment. Carly compares that to a doctor’s appointment where the first meeting sets the course of action. She reassures Natasha that the goal is not to cram everything in at once. The stronger move is to keep the bio easy to read, easy to digest, and easy to act on. Carly also suggests using ChatGPT to clean up a draft when the wording starts to feel crowded. The episode closes with encouragement that Natasha is already headed in the right direction. The audit lands as a practical reset for turning profile visits into real bookings.

As heard by us

A practical audit that sharpens the bio and makes the next step easier to see.

Carly turns a live social media audit with Natasha Giles Blunt, owner of Blunt Statement Spa in Houston, into a practical lesson in profile clarity and next steps.

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Why you'd press play

Your bio needs to say what you do before people scroll away.

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