Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

56. How to Position Your Local Business on Instagram to Get Booked

·50 min·1 clip

Carly frames the show around progress, not perfection. She welcomes Kabila, a Houston baker, mom, and full-time corporate girly behind Caps and Creations. The brand comes from passion, family memories, and late-night baking sessions after work. The session is set up like a social media audit. Carly keeps the conversation on what the business wants to say before getting into tactics. That question shapes the profile review. The bio gets attention first. Carly pushes for a shorter list of offerings so the page can explain itself fast. Kabila asks whether every product has to be named, and the answer is no. The advice is to lead with the top three items and leave room for the rest. The link-in-bio becomes the next pressure point. Carly notes that too many links create hesitation and make the path to action feel muddy. She suggests narrowing the list to the top five priorities. She also considers using icons for secondary links so the layout feels lighter. Highlights come next. Older Stories, some from 2018 and 2020, are treated as candidates for archiving. The goal is to make the page easier for a new visitor to scan without losing the brand's personality. Carly also compliments the channel name, Capsy's Creative Corner, and keeps the tone encouraging while still direct. The episode keeps coming back to the same practical idea: if the profile is confusing, people have a harder time knowing where to go. By the end, the audience has a plainspoken blueprint for making a local business Instagram feel more focused and usable.

As heard by us

A tighter Instagram profile can make a brand easier to read fast.

Carly's walkthrough of Kabila's Houston bakery account, Caps and Creations, keeps the focus on what a visitor sees first: the bio, the link-in-bio, and the highlights. The advice is practical and easy to act on.

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Why you'd press play

Your profile should point people to the next step before the page gets crowded.

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