Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

64. How to Use LinkedIn to Get Clients in 2026

·41 min·2 clips

Carly opens by naming the question she hears most from her Instagram audience. People want to know how LinkedIn fits into a business that already lives on another platform. She introduces Molly Godfrey as a strategist who helps business owners and founders build authority and sharper positioning. The conversation quickly pushes back on the idea that there is a fast LinkedIn fix. Molly says people chase shiny objects, engagement pods, agent promises, and lead-gen shortcuts. Trust takes time. Relationships take time too. The algorithm also needs time to learn who someone is and who should see the posts. For a fresh profile, Molly says the first step is a profile audit. She treats the profile like the piece that comes before a website. It should stand between a listener and the next step, not get in the way. She tells listeners to think about decision makers first. A profile has to answer what those people need to hear before they go deeper. She also points out that LinkedIn is top of funnel. It can support newsletter growth, lead magnets, and discovery calls. A profile that only centers a corporate backstory or the owner as a person can lose people. The banner image, headline, and profile photo all matter because they do conversion work. Molly recommends something simple, clear, and front-facing. The featured section should act like a pinned call to action and make contact easy. The episode closes by reinforcing that LinkedIn works best when the page, the messaging, and the next step all point in the same direction.

As heard by us

Trust, clarity, and a strong profile do more on LinkedIn than shortcuts.

LinkedIn is presented less as a content chore than as a trust channel for business owners who need the right people to understand what they do.

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Why you'd press play

If LinkedIn feels noisy, this gives you the profile fixes that actually matter.

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