Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast · Carli LeBlanc | Content Creator & Social Media Marketing Strategist

37. Social Media Audit: How to Show Up on Consistently on Instagram with Dejeune Harris

·44 min·5 clips

Carly opens with a social media audit. She brings in Dejanay Harris, the founder of Your Stylist Forever, and gets right to what the page needs to say before anyone scrolls away. The work is highly personal. Dejanay explains that she works in people's homes, often while they are changing, which makes it hard to capture a steady stream of organic content. One good photo has to do a lot of work. Carly treats that constraint as the real strategy problem and points out that the page can still feel complete if the strongest proof is organized well. The bio already reads clearly. Carly says she can tell what Dejanay does as soon as she lands on the profile, which means the message is landing before the tactics even start. Pinned posts matter here. Carly notices workshop content sitting in the pinned slots, including a part one and part two, and talks through how those posts can work harder when they are framed around the clearest offer and outcome. Highlights need a cleanup. She suggests pulling out older material and making sure the highlight area shows the work a potential client would actually want to see, especially the behind-the-scenes proof that builds confidence. The conversation turns practical. Carly moves from what the page looks like to what the business is trying to grow, then asks the key question of how Dejanay is getting people onto her mailing list. Email is the anchor. Dejanay mentions a quiz on her website and older links for checklists, while Carly keeps steering the conversation toward email as the channel that still reaches subscribers directly. The sponsor read lands in the same place by framing beautiful emails, automations, and landing pages as a simple way to build a list that is not at the mercy of follower reach. The episode stays conversational. It ends with encouragement to keep the page focused, keep the content useful, and keep building a business with a clear next step attached to it.

As heard by us

A practical Instagram audit for service businesses that need clearer proof, cleaner highlights, and a better path to a mailing list.

Carly treats Dejanay Harris's page like a working sales surface, not a vanity feed. She checks whether the bio, pins, and highlights make it obvious what the stylist does and what should happen next.

Read the full review in PlayNext →

Why you'd press play

Your Instagram needs a clearer path from profile to inquiry.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast