Jeremy Shere
406 episodes listed below
PRESS PLAY
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B...
Based on 6 episodes we listened to · June 2026
B2B Content Show treats B2B content marketing as practical business infrastructure, with sharp attention to channels, language, data, and buyer relationships.
Business & Finance has a practical operator lane, and B2B Content Show fits there cleanly. It is an interview podcast about how B2B content earns attention, builds trust, and supports growth.
A hook becomes an invitation, and Jeremy Shear asks what that changes about your copy.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded look at what generative AI can and cannot do for B2B content.
This episode examines where generative AI fits in B2B content work after the first wave of hype has passed. Jeremy Shear presses Brad Smith on what marketers should use it for, where it falls short, and why human writers still matter.
A practical take on product-led growth that also shows where the model expands beyond software.
Product-led growth is treated as the next step in B2B growth, after sales controlled the buyer journey and content marketing helped people do more research before talking to a rep.
Ghostwriting works best when listening starts long before the interview.
The piece treats executive ghostwriting as a workable tension: leaders are expected to appear in public, while much of the writing is handled elsewhere.
Differentiation starts inside the organization, long before content gets published.
The discussion centers on a simple but important idea: as a company grows, its original point can get diluted before it ever reaches marketing.
A grounded look at earning trust before making changes in a new B2B role.
Jeremy Shearer keeps the discussion centered on a familiar B2B problem: how a marketing leader walks into a new company, reads the room, and earns trust without pretending to have all the answers on day one.
A practical take on B2B influence, where engagement matters more than follower count.
B2B influencer marketing gets treated here as a working decision, not a shiny label. Jeremy Shearer and Nick Bennett focus on how B2B teams should judge creators, with Nick making the case that engagement matters more than follower count and that one-off transactional asks are…
A short pitch works best when it has a hook, a pain point, and a payoff.
The episode frames the elevator pitch as a small story with a clear beginning, middle, and end, and it keeps that practical angle in view. Jeremy and Jari Bolander use a B2B example to show that a pitch has to answer why it matters, what pain it solves, and what makes it…
LinkedIn is treated as a long game for client growth, not just a feed for likes.
This episode looks at the gap between staying busy on LinkedIn and actually turning attention into business. Jeremy Shear and Melta Leng keep the focus on practical choices: organic posting, paid reach, account based targeting, contact lists, and the slower work of building…
Brazilian marketing cases, traced to execution.
Photography, presence, and business visibility made human.
Revenue measurement without the theater.
Live-coaching energy for social selling.
Jeremy Scheer opens the B2B Content Show by asking how to capture a CEO’s or subject matter expert’s voice without losing authenticity, and Olexii Klochai of Wizard on Demand answers from the perspective of technical content marketing.
Jeremy Shear opens the B2B Content Show episode "The art & science of interviewing" by arguing that interviewing a CEO is not as simple as asking questions and recording answers.
Jeremy Shear opens by asking what better content really means.
Jeremy Shear talks with Lacey Budd about how B2B teams of almost any size can put together useful industry reports.
Host Jeremy Shear interviews Susan Peic, head of marketing at Monitor, to explore the risks of generative AI in B2B marketing.
Jeremy Shear opens by tracing B2B growth from sales, to content marketing, and then to product-led growth.
The tidy funnel gets a second look.
Jeremy Sher opens with a medical-device example where a sales rep said a 50-page physician handbook was thrown in the garbage because doctors “look stuff up on the internet.” Guest Nick Luisi, founder of Sales Performance Team, says sales and marketing often “speak two different languages” and need better access to the voice of the prospect.
Jeremy Shear and Deanna Shimoda of Growth Mode Marketing compare lead gen and demand gen through a 5% in-market versus 95% not-in-market framework.
Jeremy Shear opens with a simple question about speaking as a marketing and networking tool.
Jeremy Sheer opens the B2B Content Show by describing how he first built Conversa on Wix and later paid for a WordPress site, then asks Nikki Clark whether a “real business website” is always necessary.
Host Jeremy Shear interviews Emily Amos, CEO of Uplift Content, about how B2B companies can create more effective and engaging case studies.
Jeremy Shear frames podcasting as more than networking and brand awareness.
Jeremy Shear opens B2B Content Show with Derek Pollard, owner of Constellar Creative, who says his objection is not to attention-grabbing copy but to the word 'hook' and the connotations around it.
Dale Harrison discusses the distinction between sales enablement and category awareness content in B2B marketing, arguing that effective content must act as a 'Trojan horse' to subtly embed brand messaging.
Jeremy Shear opens the B2B Content Show with Joel Barker and Carl Steiner of Lions Way Content, and the discussion centers on how marketers can think more like salespeople.
Stripe does not talk about all features at once overwhelming
Jeremy Shear opens the B2B Content Show episode with Luke Nettie by challenging the common instinct to build a website first, and Luke says there are "over a billion websites" already online.
Mitch Solway, a fractional CMO who works with early- and growth-stage startups, talks with Jeremy Shear on the B2B Content Show about what changes when a company pivots from growth-at-all-costs to profitable growth.
Jeremy Shear interviews Malte Lange (CEO of Lead Your Way) about why many LinkedIn users fail to convert activity into real business results.
Jeremy Shear interviews Quincy Johnson about bridging the gap between marketing and sales by improving lead quality.
Jeremy Shear opens by asking what generative AI is actually good for in B2B content marketing after the early ChatGPT hype.
Jeremy Shearer opens with the plain question: does influencer marketing actually work in B2B the way it does in consumer markets?
Jeremy Shearer opens the B2B Content Show by noting that only about 5% of a market is in buying mode, leaving roughly 95% outside the usual buyer-persona playbook.
Jeremy opens by questioning whether the elevator pitch still fits an age of remote everything.
Jeremy Shear opens the B2B Content Show with Todd Gregory, Regional Director for the Americas at Fifth Ring, to talk about why trade shows are expensive and hard to measure.
Sally Lechin, head of marketing at Invana, describes how the company was spun out of Halliburton after the team saw a gap in greenhouse-gas tracking and reporting for oil and gas operators.
Jeremy Scheer opens with the puzzle of YouTube: massive reach, uneven engagement, and plenty of confusion for marketers.
Jeremy Shearer opens with a familiar B2B problem: marketing leaders move on, and every new role means learning the terrain quickly.
Jeremy Shear starts with a dog-training analogy and brings Joanna Bowser in to make sense of it.