B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing · Jeremy Shere

What most entrepreneurs get WRONG about building a website w/ Luke Netti

·23 min·1 clip

Luke Nettie says there are over a billion websites, so a URL alone will not bring people in.

1. B2B Content Show episode on why Luke Nettie says entrepreneurs often get websites wrong. 2. Jeremy Shear hosts, and Luke Nettie appears as a website strategist and Webflow specialist who works on marketing sites. 3. The episode asks whether a website should come first, or whether strategy and customer validation should come first. 4. Luke says there are "over a billion websites" on the internet, so a new URL will not attract visitors on its own. 5. He recommends LinkedIn or Twitter first so founders can learn who their ideal customer is and what problem they solve. 6. Jeremy describes the appeal of having something tangible, and Luke says that impulse is common when people start a business. 7. Luke says it is okay to start with Squarespace or Wix if someone insists on building a site early. 8. He tells listeners to keep that first version simple, low-cost, and clearly treated as a version one. 9. Luke says the missing piece is usually language, because founders do not yet know the words a website should use. 10. He says customer conversations and validation should happen before the site gets built out. 11. Luke uses Craigslist as an example of a "very boring website" that still brings in a ton of money. 12. He says good and bad websites are subjective because each business needs a different outcome. 13. He names white papers, articles, newsletters, and contact forms as different website goals. 14. Jeremy asks whether the website should help get more customers, and Luke reframes that as a question about the website’s role in the marketing process. 15. Luke says strategy comes before design, because copy, messaging, and layout all depend on it. 16. He warns that trying to start with the website means working backwards and wasting time. 17. The conversation stays interview-style and practical, with Jeremy pressing for examples and Luke answering directly. 18. The tone is calm and advisory, with several concrete examples like Craigslist, Webflow, Squarespace, Wix, and WordPress. 19. Best for founders, marketers, and service businesses rethinking website priorities. 20. Skip it if you want advanced design tactics without strategy basics.

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