Messy, useful marketing for coaches.
Marketing #Unfiltered is a brisk, conversational show about getting clients online without pretending business is always clean or linear. It moves between solo lessons and guest chats on offers, sales pages, email, authority, speaking, AI, and the choices coaches face as their work evolves.
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Marketing #Unfiltered is a marketing show for coaches who are past the beginner fog but still wrestling with how to sell clearly, sound like themselves, and build authority online. It is practical first. The show looks at the mechanics of client-getting through sales pages, email lists, collaboration events, speaking opportunities, AI workflows, brand foundations, and offer design. But it rarely treats those mechanics as sterile tactics. A typical episode has a lived-in feel, with personal context, side comments, guest rapport, and a willingness to admit when something in business was confusing, expensive, or harder than expected. That makes the advice easier to trust. Solo episodes often work like business postmortems, especially when the conversation turns to broad offers, unclear outcomes, or the cost of waiting too long to fix positioning. Guest episodes widen the room. Tiffany Neuman brings brand-foundation and systems talk into the world of websites, social media, ClickUp, and AI-assisted organization. Ash Chow helps frame sales pages as living messaging assets that need refreshing when traffic stops converting. Marisa Corcoran pushes welcome emails toward personality, replies, and actual connection instead of generic list-building polish. Laurie-Ann Murabito connects speaking, podcasts, and stages to trust-building in a noisy market. The show also keeps an eye on the online-coaching industry itself, including reactions to course and podcast changes from names like Jenna Kutcher and Amy. Its recurring concern is specificity. A coach can have a list, an offer, a podcast, a collaboration idea, or a course, but the show keeps asking whether those pieces actually make the business easier to understand and easier to buy from. It is brisk and chatty. It can be funny, messy, and self-aware. Underneath that looseness, though, is a consistent editorial lane: make marketing more human, more precise, and more directly connected to how coaches sell in the real world.
Made for: For coaches and online service providers who already know the basics but need sharper messaging, clearer offers, and more human ways to build authority. It especially suits listeners who like practical advice wrapped in candid business stories and conversational guest interviews.
What sets it apart: The show stands out by pairing tactical marketing work with frank behind-the-scenes reflection on what actually breaks in a coaching business. It makes strategy feel usable by showing the messy middle, not just the finished framework.
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next le...
Based on 5 episodes we listened to · September 2026
Sophia Parra makes online marketing legible by connecting messaging, authority, and brand choices to the mechanics of winning clients.
Marketing #Unfiltered turns online marketing into a series of concrete operating decisions. Sophia Parra moves between guest conversations and solo episodes, focusing on sales-page messaging, welcome emails, brand consistency, offer design, collaborations, and the distinction…
An overpriced green juice, then Sophia Parra tells you what an offer she couldn't explain cost her.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical case for making brand work feel coherent, usable, and client-ready.
Brand building can feel abstract until the checks show up in public: the website, social media, and the pressure to look consistent when clients or stages are on the line.
A broad offer starts creating friction once it needs constant explanation.
Safiya Parra turns a personal marketing misfire into a plain lesson: if an offer cannot be explained in one sentence, the selling starts doing the work the offer should do.
A reset for a sales page when traffic is still coming in but conversions have stalled.
Marketing Unfiltered spends this hour on a familiar problem with real consequences: traffic is still coming in, but sales and conversions have dropped, which usually means the message needs a reset.
A welcome email works best when it sounds human and makes replying easy.
The piece treats welcome email copy as a chance to sound like a person, and Marisa Corcoran's third visit gives it an easy, familiar rhythm. Sophia Parra keeps the pace lively while staying on task: if the goal is replies, the email needs personal details and a clear prompt that…
Authority comes first: hosting can create leverage faster than guesting, and list size alone does not define it.
Safiya Parra draws a sharp line between building authority and building an email list, especially for established coaches who already get results and want to operate on a larger scale.
Brazilian marketing cases, traced to execution.
Photography, presence, and business visibility made human.
Live-coaching energy for social selling.
Revenue measurement without the theater.
Clearer marketing for experts who hate the hype.
Brand gets real pretty fast.
The problem was clarity.
Sophia Parra opens with a plain warning: if a sales page is still getting traffic but conversions have dropped, the messaging probably needs a refresh.
Marisa Corcoran joins Sophia Parra for a conversation about welcome emails that actually get replies.
Safiya opens with a blunt distinction.
Sophia Parra shares strategies to revive quiet audiences and build engagement systems for online businesses.
Sophia Parra discusses the recent pause of the Gold Digger podcast and retirement of Digital Course Academy, addressing concerns in the coaching space.
Sophia Parra discusses innovative ways for coaches to package and sell their services in 2026, moving beyond traditional one-on-one coaching and online courses.
Sophia Parra interviews Lorianne about getting on more stages and building your own stage to grow a coaching business.
A marketing podcast episode where the host interviews a legal expert about handling legal issues in business, with a personal anecdote about balancing parenting and recording.
Sophia Parra discusses high-functioning burnout with guest Ashley McDonald, exploring why typical burnout solutions fail and how to address it in the context of running an online business.
Sophia Parra interviews Jacqueline Malone about leveraging podcasting for business growth and client acquisition.
Sophia Parra interviews Polly Lavarello about client retention and creating touchpoints in evergreen marketing for a hypnotherapy coach.
Sophia Parra interviews Megan about efficient content creation strategies that take only 1-2 hours per week.
Sophia Parra interviews Megan Yelaney about identifying your distinctive edge to become the no-brainer choice for your audience.
Sophia Parra discusses how to recognize when you are outgrowing a friendship and the importance of authentic relationships in entrepreneurship.
This episode features a conversation with Nicki Krawcyk about automated sales systems for live programs and the process of selling a business brand.