B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing · Jeremy Shere

Is your content an empty Trojan Horse? w/ Dale Harrison

·28 min·2 clips

Dale Harrison reveals why category awareness content only works if it's a Trojan horse for your brand.

Dale Harrison discusses the distinction between sales enablement and category awareness content in B2B marketing, arguing that effective content must act as a 'Trojan horse' to subtly embed brand messaging. He critiques common mistakes in video marketing, such as delaying logos, and emphasizes prioritizing audience perspective over creative artistry.

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