B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing · Jeremy Shere

Unlocking LinkedIn Success w/ Malte Lange

·41 min·3 clips

You can be active on LinkedIn and still not grow your business—here's why.

Jeremy Shear interviews Malte Lange (CEO of Lead Your Way) about why many LinkedIn users fail to convert activity into real business results. Malte reveals that the key missing piece is purpose-driven strategy: understanding your exact target audience, their struggles, and crafting content that positions you as solution. He outlines a content pillar framework (how-to, personal, proof of work, fun/unique) and emphasizes authenticity and direct conversation over volume metrics.

As heard by us

LinkedIn is treated as a long game for client growth, not just a feed for likes.

This episode looks at the gap between staying busy on LinkedIn and actually turning attention into business. Jeremy Shear and Melta Leng keep the focus on practical choices: organic posting, paid reach, account based targeting, contact lists, and the slower work of building…

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Why you'd press play

If LinkedIn feels busy but not client-generating, start here.

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