B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing · Jeremy Shere

The keys to producing better case studies w/ Emily Amos

·19 min·1 clip

"You need to squeeze every last ounce of juice out of these suckers," says Emily Amos on repurposing case studies.

Host Jeremy Shear interviews Emily Amos, CEO of Uplift Content, about how B2B companies can create more effective and engaging case studies. They discuss key findings from the 2023 SAS Marketing Case Studies Report, including why most marketers are unsatisfied with their case studies and three concrete areas for improvement: using better metrics, repurposing content more aggressively, and incorporating video.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing