B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing · Jeremy Shere

Mitigating the risks of generative AIw/ Susan Peich

·18 min·1 clip

Susan Peic warns marketers: uploading CRM data to ChatGPT could make your proprietary information public without you even realizing it.

Host Jeremy Shear interviews Susan Peic, head of marketing at Monitor, to explore the risks of generative AI in B2B marketing. They discuss data privacy issues, such as exposing CRM data in public AI models, and legal concerns around copyright and intellectual property. Susan provides insights on AI governance and shares examples like Morgan Stanley's specific AI use case to mitigate risks.

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