B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing · Jeremy Shere

How marketing can produce truly valuable leads w/ Quincy Johnson

·16 min·1 clip

Quincy Johnson shares how their lead scoring method achieved 70-80% conversion rates versus the industry standard of 15%.

Jeremy Shear interviews Quincy Johnson about bridging the gap between marketing and sales by improving lead quality. They discuss a three-pillar scoring methodology (activity, intent, ICP match) that dramatically increases conversion rates, and practical strategies for better sales-marketing communication.

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