Revenue measurement without the theater.
GTM Live treats go-to-market strategy like an operating system, not a campaign calendar. The show works through attribution, CRM setup, pipeline quality, sales-marketing handoffs, and the messy middle where revenue impact usually gets lost.
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GTM Live is a B2B SaaS go-to-market show for people who live close to the revenue number. It is less interested in polished marketing theory than in the operating details that decide whether a company can explain pipeline performance. The show keeps returning to a few uncomfortable questions. Where did revenue really come from? Why does marketing lose credibility when it brings its own numbers? What happens before an opportunity appears in Salesforce? And why are so many teams still optimizing for lead volume when buyer behavior, sales effort, and win rates tell a more useful story? Episodes move quickly, but they are not shallow. A discussion might start with stage zero opportunities, marketing automation sync rules, or the lead object in Salesforce, then widen into the deeper problem of nonlinear buying journeys. Another episode might use a customer sprint to show how much revenue sits in an unknown-source bucket. Workshop recordings bring in live questions from operators trying to move from lead gen metrics toward revenue impact. Guest conversations add useful contrast. John Miller helps revisit the legacy of MQLs, lead scoring, and the demand waterfall. Matthew Sciannella pushes on attribution, demand generation, branded search, and pipeline quality. Matt Green brings a sales leadership angle to credit wars, scorecards, and the pressure to chase activity metrics. Sam Dunning adds the SEO and AI-search layer, especially for smaller B2B tech and SaaS teams competing for mindshare. The tone is loose and human, with enough banter to feel like a working session, but the show keeps pulling back to operational consequences. It is strongest when it names the friction between marketing, sales, RevOps, and leadership without turning that friction into blame. The implied answer is usually better measurement, clearer stages, and a shared scorecard. For revenue leaders, CMOs, RevOps teams, and demand gen operators, GTM Live offers a practical way to rethink what gets tracked, trusted, and improved.
Made for: GTM Live is for B2B SaaS CEOs, CMOs, revenue leaders, RevOps teams, and demand gen operators who need cleaner answers about pipeline performance. It especially suits teams wrestling with attribution, CRM structure, sales-marketing alignment, and pressure to prove impact.
What sets it apart: The show stands out by treating marketing measurement as an operating problem, not just a reporting problem. It connects CRM mechanics, RevOps constraints, customer sprint findings, and live workshop questions into concrete ways to see revenue more clearly.
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Based on 6 episodes we listened to · September 2026
GTM Live makes the hidden mechanics of B2B SaaS marketing measurement visible, from CRM handoffs to pipeline quality and revenue attribution.
GTM Live follows the operational trail behind B2B SaaS revenue, asking how marketing activity becomes credible pipeline evidence. Carolyn Dilks and Trevor Gibson anchor a mix of live conversations, workshops, and customer case studies where attribution, CRM structure, and…
That Salesforce opportunity with no traceable source is why your pipeline review needs sharper questions.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Salesforce mechanics, RevOps priorities, and the challenge of seeing marketing impact clearly.
The conversation stays anchored in Salesforce and RevOps mechanics, showing how marketing impact can be difficult to trace once stage zero opportunities, the lead object, nonlinear buying, and the syncing rules between marketing automation and CRM enter the picture.
Attribution sharpens once Paseto applies its own methodology to a 14-day sprint.
This episode keeps its focus on a 14-day sprint and a company still working from last-touch attribution, with Paseto using its own methodology to sort out what actually created pipeline and how 2025 revenue can be traced.
A practical look at the metrics that explain marketing's revenue contribution.
The conversation centers on a familiar B2B SaaS problem: marketing teams are expected to show real revenue impact, not just lead volume. Amber and Carolyn make the case by following the gap between front-end activity and what actually shows up in pipeline, and the result is most…
A numbers-first look at attribution, pipeline quality, and the cost of bad marketing bets.
Pesetto's busy February frames an episode that moves from a Florida trip to the Above the Fold conference in Fort Lauderdale into a close look at how AI is being folded into a SaaS product.
A clear look at how volume metrics and attribution gaps turn sales-marketing alignment into a revenue-team scorecard problem.
Sales and marketing credit wars land here as a scorecard problem, with the conversation tracing the pressure around MQL targets, lead counts, calls, and booked meetings into the less tidy space between outreach and revenue.
A 31% revenue attribution gap turns a marketing dashboard into a broader operating question.
Marketing's revenue story starts to wobble when pipeline data cannot show where the money came from. This episode tracks a 14-day sprint with a company whose 2025 records left 31% of total revenue without a traceable source, a bucket that had become its largest revenue category…
A live strategy conversation on outcome-based pricing, signal tracking, and matching work to the skills behind it.
This live fireside chat follows a concrete commercial question: what changes when go-to-market teams are paid for delivered outcomes rather than seats or subscriptions?
Brazilian marketing cases, traced to execution.
Photography, presence, and business visibility made human.
Live-coaching energy for social selling.
Clearer marketing for experts who hate the hype.
SEO expert Sam Dunning discusses how SEO is evolving in the age of AI, emphasizing the importance of messaging and customer centricity.
Hosts Carolyn Dilks and Trevor Gibson of Passetto present a case study from a two-week sprint with a SaaS company.
Chris Walker joins a live fireside chat to discuss how smaller B2B SaaS companies can outcompete $100M giants.
Stage zero gets hauled into court.
One bucket got too big.
Amber and Carolyn open the webinar by welcoming a big audience and naming the problem plainly.
Marketo co-founder Jon Miller discusses why the MQL metric is outdated and what marketing leaders should measure instead.
Amber and Carolyn debrief their Fort Lauderdale trip, sharing takeaways from a conference and conversations about AI, SEO, product marketing, and brand investments.
The host starts with February at Pesetto.
Amber and Matt Green of Sales Assembly frame “credit wars” as a scorecard problem, not a people problem, because marketing is measured on MQLs and sales on closed revenue.
SEO expert Sam Dunning discusses how SEO is evolving in the age of AI, emphasizing the importance of messaging and customer centricity.
Megan Bowen discusses why B2B companies often fail to get real ROI from paid media and how to fix it.
Chris discusses how small companies have a distinct advantage over $100M giants in the current market due to agility and lack of ingrained processes.
Chris Walker and Sangram Vajre discuss creating a high-performing go-to-market engine for B2B brands.