Rob Marsh
453 episodes listed below
Rob Marsh interviews copywriters on client acquisition, pricing, email, and persuasion tactics.
The Copywriter Club Podcast mixes practitioner interviews with teaching on the realities of copywriting work. Recent episodes move from email revenue and customer journeys to career pivots, digital products, persuasion research, and the relationships that keep freelance businesses alive.
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The Copywriter Club Podcast is hosted by Rob Marsh, who also runs solo, education-style episodes without a guest. Most episodes, however, are one-on-one interviews with freelance copywriters, email marketing consultants, LinkedIn growth specialists, or authors of marketing and persuasion books. Recurring themes include finding and pricing freelance work (cold outreach, direct mail 'shock and awe' mailers, Upwork, LinkedIn DMs and content), building an email-marketing retainer or fractional-CMO business, mapping customer journeys against buyer awareness stages, and applying behavioral-science findings (pratfall effect, expectation framing, offer simplicity) to sales copy. Career-change narratives recur as well, with guests describing moves from teaching, professional sports, or corporate jobs into copywriting. Some guests, such as email consultant Jacob Suckow, return for follow-up conversations that build on earlier appearances. The show favors specific numbers — pricing tiers, follower counts, revenue percentages — over abstract principles, and frequently references named studies, books, and historical marketing campaigns (Kraft, Guinness, Five Guys, Snickers) as evidence. Sponsor reads for copywriting-adjacent tools and courses (including Rob Marsh's own Research Mastery and Copywriter Underground programs) appear within episodes. The format suits working or aspiring freelance copywriters more than passive marketing generalists, since advice is typically actionable and tied to freelance business mechanics rather than brand-side marketing strategy. Production is conversational and unscripted in tone, with the host asking guests to walk through specific client situations and tactics.
Made for: Freelance and aspiring copywriters looking for concrete client-acquisition, pricing, and persuasion tactics.
What sets it apart: Focuses on the freelance business mechanics of copywriting (pricing, client-finding channels, retainer models) alongside persuasion psychology, grounded in named case studies and specific revenue numbers rather than general marketing advice.
Ideas and habits worth stealing from top copywriters.
Based on 6 episodes we listened to · September 2026
It turns copywriting conversations into practical lessons about client growth, offer design, persuasion, and the economics of marketing work.
The Copywriter Club Podcast keeps returning to the business behind the words. Guest conversations connect copy craft to client acquisition, pricing, product development, ecommerce, email marketing, and the psychology of persuasion.
An email list becomes a revenue engine here, if you prefer actual percentages to motivational fog.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded email marketing episode about pricing, follow-up, and tying list work to real revenue math.
Jacob Suckow frames email less as a content chore than as a revenue system, and the episode is strongest when it stays close to the math. He argues that, across e-commerce, services, coaching, and consulting, a healthy list can account for roughly 20% to 40% of monthly revenue,…
A practical episode on freelance resilience, where planning only works if it is backed by visibility, peer connection, and market awareness.
The Copywriter Club treats unanticipated change as a business operating issue, not a personality test. The episode opens with the practical problem every independent operator recognizes: a plan looks solid until illness, family needs, or a better opportunity consumes the day.
A practical marketing psychology episode on how expectations shape what customers think they are buying, tasting, and trusting.
Michael Aaron Flicker brings behavioral science into the practical territory where copywriters, founders, and marketers make money or lose it: expectation, perception, and the way a small framing choice can change how an offer is received.
A grounded look at turning copywriting client experience into products that sell and actually deliver for customers.
The Copywriter Club frames this episode around a familiar small business problem: client work can stop feeling like the business a copywriter actually wants to run.
A grounded career-change conversation about turning teaching skills into clearer copywriting, stronger relationships, and more resilient client work.
Meredith Cooley's move from teaching into copywriting gives the episode a clear business lens: the classroom skills that can become leverage in client work.
A practical marketing lesson on mapping buyer beliefs, attention, and trust before asking for the sale.
Rob Marsh uses this solo episode to make customer journeys feel less like a funnel diagram and more like a working map of belief change. His focus is on where buyers are now, what may be holding them back, and what has to shift before they are ready to buy.
A useful case for why copywriters should learn direct-to-consumer e-commerce before more of the market gets there.
Tiana Asperjan frames direct-to-consumer e-commerce as the copywriting opportunity more writers should be watching, less as a narrow niche than as the direction many direct response and affiliate businesses are already moving.
A sharp marketing conversation about trust, flaws, and the ethics of persuasion without letting the darker tactics off the hook.
Persuasion gets treated here as a business tool with real ethical baggage. John Bejakovic and the host look at how copywriters build enough trust for a stranger to take the next step, then ask where useful influence turns into manipulation.
Arvid Kahl walks through AI, data, and SaaS engineering decisions using his own product, PodScan.
Host Roddy Knowles argues marketing, research, and design are all product management.
Email gets treated like familiar advice, and this episode pushes past the usual lead magnet chatter.
Change does not care about your calendar.
Expectation changes the drink.
A service business can start to feel upside down.
Copywriters are teachers.
Customer journeys start before the purchase.
The big opportunity is direct-to-consumer e-com.
Persuasion starts with trust.
Client hunting, this time without a guest.
LinkedIn is the working question here.