The Copywriter Club Podcast · Rob Marsh
TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
July 1, 2025·58 min·3 clips
A study found that the most intelligent people are actually the most likely to fall for cons and cults.
As heard by us
A sharp marketing conversation about trust, flaws, and the ethics of persuasion without letting the darker tactics off the hook.
Persuasion gets treated here as a business tool with real ethical baggage. John Bejakovic and the host look at how copywriters build enough trust for a stranger to take the next step, then ask where useful influence turns into manipulation.
Why you'd press play
Trust, proof, and the ethics of persuasion for the copywriter who wants sharper judgment around selling.
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