TCC Podcast #469: An Email Masterclass with Jacob Suckow

October 21, 2025·58 min·4 clips

Jacob Suckow charges clients 3k plus 7%, 5k plus 3%, or $7,500 flat per month—and says 'nobody would tell you what they charge.'

Email advice can feel tired fast. The host says the quiet part out loud: most list-building advice starts to sound the same. Jacob Sukow is back for round two, and the excerpt gets into email as revenue infrastructure, not just a friendly nurture channel. The useful part is the math. Jacob says that across e-commerce, services, coaching, and consulting, a list can recover about 20 to 40 percent of revenue each month. That changes the way a copywriter can talk about price. If email is tied to that much money, a higher monthly fee starts to sound less scary and more practical. He is open about the nerves that come with charging higher-end packages, even while people tell him he should charge more. The example makes the point sharper. He describes a large supplier in the Australian market doing around 15 million a year with no email follow-up in place. That is a very expensive gap. With foundational email systems installed, he estimates an extra 750,000 to 800,000 dollars over the next 12 months. The excerpt stays close to offer value and the numbers behind it. Email only sounds boring when the conversation stays at the surface. Once the revenue shows up, it gets a lot more interesting. The close returns to the show’s usual casual rhythm, with listeners asked to share the podcast or leave a review.

As heard by us

A grounded email marketing episode about pricing, follow-up, and tying list work to real revenue math.

Jacob Suckow frames email less as a content chore than as a revenue system, and the episode is strongest when it stays close to the math. He argues that, across e-commerce, services, coaching, and consulting, a healthy list can account for roughly 20% to 40% of monthly revenue,…

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Why you'd press play

If you price email by effort, this will reset your math.

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