TCC Podcast #463: The Biggest Opportunity in Copywriting Today with Tiana Asperjan

September 2, 2025·58 min·5 clips

Tiana describes how transcribing 15 VSLs by hand transformed her into a skilled copywriter against her initial resistance.

The question is simple: where is copywriting going? The host uses Tiana's YouTube channel, social feed, and newsletter as examples of copywriting education that explains the thinking behind the work, not only the visible tactics. Her angle is strategy and psychology, especially the kind that sits behind ads that actually move people. From there, the conversation gets practical. The guest talks about copywriters who keep growing until client work starts to feel like the training ground for something more personal, whether that means e-com companies, coaching, or newsletters. That shift takes more than a sharper headline. It takes new connections, broader skills, and enough trust built up that someone can help when the first question is, where do I even start? Relationships come through as the quiet advantage. Tiana points to allies who already know and trust you as part of what makes a bigger move possible. The opportunity itself is wider than a tidy niche label. When the host frames direct-to-consumer e-com that way, Tiana pushes back. She describes it more as the direction many businesses are already moving, including direct response and affiliate marketing clients reshaping into consumer product style brands. The episode does not sell e-com as a shortcut. It treats it as a place where copywriters need better judgment, stronger networks, and a wider view of how businesses work. Tiana's path sounds less like one big leap and more like a steady collection of experience and expertise. For working copywriters, the message is clear enough: watch where demand is moving, build trust early, and learn the strategy behind the tactic.

As heard by us

A useful case for why copywriters should learn direct-to-consumer e-commerce before more of the market gets there.

Tiana Asperjan frames direct-to-consumer e-commerce as the copywriting opportunity more writers should be watching, less as a narrow niche than as the direction many direct response and affiliate businesses are already moving.

Read the full review in PlayNext →

Why you'd press play

Learn why direct-to-consumer e-com looks like the opportunity worth watching now.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from The Copywriter Club Podcast