Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

ABM starts with existence.

AJ Wilcox of B2Linked says LinkedIn ads can be expensive, but the platform’s business targeting gives B2B advertisers a level of audience precision he does not see on Google or Meta.

Justin Rowe, Chief Marketing Officer at Impactable, says LinkedIn is shifting toward AI audiences, CTV, audience expansion, and LinkedIn Audience Network, but he is cautious about trusting those features too quickly.

Customers do not wake up craving customerhood.

Resources are never really enough.

Rory Sutherland says “the greatest catastrophe in business” is a brilliant product with no idea how to sell it, and he ties that to behavioral science, not just economics.

Jay Schwedelsen, founder of SubjectLine.com, tells Dots Oyobulu that email is still “critical to every business” and says 2024 may be “the biggest year in the history of email marketing.” He argues that difficult economies make email more important because social reaches only 10% to 15% of a network and search is expensive, while email can reach an entire audience at low cost.

Ty Goodwin, Marketing Strategist and CEO at DAT Marketing Team, explains why quizzes are better than PDFs for collecting first-party data and segmenting audiences.

Conversion copy stays practical here.

Dots Oyobulu interviews Isaac Rudansky, CEO of Adventure Media Group, about the structures of a commercially profitable omnichannel ad strategy and why he still thinks context matters in digital advertising.

Dots Oyobulu sits down with Anu Adegbola to talk through the demand and supply side of paid search.

Nigel Thomas, CEO of Alpha Bound, discusses D2C marketing strategies, covering topics like attribution pitfalls, first-party data importance, and unit economics.

Eric Huberman, founder of Ork Media and marketing leader recognized by Forbes and CSQ, discusses go-to-market strategy for e-commerce brands.

Dave Jackson of the School of Podcasting frames podcast launch around three questions: why, who, and what, and he says the first one can be “fun with my friends in the basement” or a company-led thought leadership play.

Customer stories come across as practical marketing tools here.

Dots Oyobulu talks with growth advisor Gaetano Nino Dinadi about how marketing has shifted.

B2B podcasts need more than B2B talk.

Dots interviews Mark Evans, Fractional CMO with 18+ years experience helping SaaS companies under $5M.

Larry Kim, founder of WordStream (acquired $200M by USA Today) and CEO of Customers.ai, discusses why traditional cold email is broken and how intent-driven outbounding with AI personalization represents the future of B2C customer acquisition.

Michelle Ngome, founder of the African American Marketing Association, discusses building diverse and inclusive marketing strategies.

Dots Oyobulu sits down with Nancy Harhut, co-founder and CEO of HBT Marketing, to talk through behavioral marketing that can drive customer acquisition and brand loyalty.

Jessica Rhodes, founder of Interview Connections, says her company has booked over 30,000 podcast interviews for more than 800 clients since 2013.

Dots Oyobulu sits down with Eric Montegomeri, founder of Podcast Haven, to talk through the case for branded podcasts as a driver of brand growth.

Teresa Heath-Waring says online business marketing operations become easier when founders stop copying everyone else and define success by their own season of life, hours, and earnings.

Dots Oyobulu speaks with Sam Dunning, co-owner at WebChoice and founder of the Business Growth Show, about B2B SEO strategies for websites and demand capture.

Dots opens with Michel Raymond on LinkedIn's 1 billion users and the idea that the platform deserves more attention than many marketers give it.