Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · Dots Loves Marketing

Jessica Rhodes — Grow Your Podcast with Predictable Podcast Guesting Strategies

·34 min·2 clips

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1. Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers centers on Jessica Rhodes and predictable podcast guesting strategies. 2. Dots Oyobulu hosts Jessica Rhodes, founder of Interview Connections, a podcast booking agency she says was founded in 2013. 3. The episode asks how podcast formats, guesting systems, and prep calls can support a marketing goal. 4. Rhodes says Interview Connections has booked over 30,000 podcast interviews for more than 800 clients in the last 10 years. 5. She says the agency helps service-based entrepreneurs, coaches, consultants, and subject matter experts grow authority online through podcast guest appearances. 6. Rhodes contrasts interview-based shows with solo podcasts by tying each format to a different business stage. 7. She says interview-based podcasts are a strong strategy when the goal is to grow a network and grow an audience. 8. She says solo podcasts can work when a creator already has the audience size they want but needs that audience nurtured. 9. The discussion on guest selection starts with the question of what the podcast is for and what business outcome it should support. 10. Rhodes says a show aimed at SQLs or MQLs should identify ideal clients and match guest experts to that definition. 11. She says interviewing customers can help an audience see themselves in people who already know, like, and trust the host. 12. Rhodes says pre-calls are a major divide in podcast interviewing because hosts and guests often disagree on their value. 13. She links the rise of pre-calls to the high demand to be a guest, which lets hosts filter for guests who will show up and do a great job. 14. She says her own preference is to keep the prep work streamlined, but she adapts to whatever format each host uses. 15. Rhodes says she recorded 36 episodes in January 2023, which she uses to show why separate pre-calls can be hard to scale. 16. She says a guest one-pager should remove question marks by stating the format, timing, and expectations clearly. 17. The tone is conversational and practical, with Dots Oyobulu pressing for edge cases and Jessica Rhodes answering with specific operating rules. 18. The format includes a sponsor break and a rapid-fire section on metrics, social media use, and the phrase “always be closing.” 19. People building interview-based shows or guesting systems will get the most from this. 20. People looking for theory without operational detail may skip it.

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