Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · Dots Loves Marketing
Your Outbound Email Marketing B2C Go-To-Market Solution
·49 min·3 clips
Cold emailing is kind of doomed from a perspective of deliverability
As heard by us
List quality and deliverability do the heavy lifting here.
The episode stays grounded in the mechanics of B2C email. Larry Kim makes a plain case for cold outreach only when the list comes from dynamic intent data, not static uploads, because deliverability and engagement decide whether anything gets seen.
Why you'd press play
Your emails need better signals, not more volume.
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