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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · Dots Loves Marketing

What It Takes To Build Diverse and Inclusive Marketing Strategies

·49 min·1 clip
They are holding these companies and people even very accountable, and if something doesn't fit with their lifestyle or decision-making, they are making a very conscious effort not to spend their money with that brand.
Michelle Ngome, founder of the African American Marketing Association, discusses building diverse and inclusive marketing strategies. Starting from her observation of poor Black representation in marketing and advertising, Michelle built a 600-member organization (split between entrepreneurs and corporate marketing professionals) with signature programs including the annual Black Marketers list and Marketing for the Culture summit (sponsors: HP, AT&T, Microsoft). The episode explores generational shifts—Gen Z and younger consumers are holding brands accountable for social responsibility, DEI, and ethics, rejecting brands that don't align with values. Michelle presents her five-point framework for inclusive marketing (content/communications, recruitment, culture/engagement) and emphasizes that 'multicultural' approaches are insufficient; marketers must understand nuanced cultural differences within demographic groups (e.g., Cameroon vs. Nigeria, Houston vs. Calgary) to avoid missteps.

As heard by us

A practical conversation that treats inclusion as operating work, not branding.

Michelle Ngome treats diverse and inclusive marketing as operating work, not slogan work. Dots Oyobulu gives her room to trace that idea through recruiting, employer branding, consumer marketing, and community engagement, so the conversation stays grounded in where inclusion…

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Why you'd press play

You want practical DEI thinking that connects recruiting, employer branding, and the marketing choices that shape visibility.

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