Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · Dots Loves Marketing

Growing Your B2B Business With the LinkedIn Master Plan

·39 min·2 clips

Michel's framework is GROW: Game plan, Relationships, Outreach, Willingness, Thought leadership, Habits.

Dots introduces Michel Raymond as a Head B2B Growth Coach and LinkedIn Trainer at B2B Growth CEO. Michel joins from Australia and says he is genuinely passionate about the topic. The episode starts with the reminder that LinkedIn has reached 1 billion users. That number becomes a cue to pay attention to the platform's role in B2B growth. Michel says people keep forgetting the social part of social media. He argues that what you do for other people tends to come back around. Dots says he started getting serious about LinkedIn about a year ago. He frames the discussion as part learning, part course correction, part relationship-building exercise. Michel keeps steering the conversation away from follower collecting. He says the point is to build connections that actually mean something. Dots brings up his own mix of LinkedIn, X, and podcasting. He describes using those channels to get to know people before, during, and after a conversation. When he needs a quick answer, he prefers a DM, an email, or a call over paying for outside help. Michel agrees that this is the right way to think about the platform. He says trust and familiarity make those conversations possible. The two also push back on the polished claims people make about money and success online. Michel says you usually find out very quickly when those claims do not hold up. The discussion turns to how often to check performance. Dots says he relies on a weekly snapshot and then moves on. Michel offers a simple habit that keeps him connected to people. He checks birthday notifications every day and sends congratulations. He treats that as a lightweight way to stay top of mind. Dots likes the idea because it creates a natural opening for follow-up. Michel says he would keep doing it even if he had to hire help later. The episode keeps returning to the same practical center. LinkedIn works best when it is used to build relationships, not just broadcast content. That means staying useful, staying visible, and keeping the tone human. It also means accepting that some of the best results come from small repeated actions rather than dramatic tricks.

As heard by us

A practical LinkedIn growth take that puts relationships ahead of vanity.

This piece treats B2B growth on LinkedIn as slow, practical work rather than a chase for vanity metrics. Dots Oyobulu and Michel Raymond keep coming back to the same point: the social side still matters, and showing up for people builds trust that lasts.

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Why you'd press play

Turn LinkedIn into a relationship engine, not a vanity scoreboard.

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