Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · Dots Loves Marketing
Going-To-Market With D2C Marketing Strategies That Drive Revenue
·1 hr 2 min·5 clips
Cutting TikTok ads because Google shows higher ROAS ignores that TikTok first introduced customers to the product.
As heard by us
A business-first D2C conversation about cash cycle, agency alignment, and customer experience.
This episode frames D2C marketing as a cash-cycle problem: when acquisition is costly and margins are tight, the real question is how quickly a customer turns profitable.
Why you'd press play
Want the cash-cycle math behind D2C growth decisions?
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