Gwen Montoya, Gwen Montoya - Marketing Strategist
75 episodes listed below
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Build Your Marketing Muscles is the podcast for small business owners who are done chasing every new marketing trend and ready for a strategy that actually works. Hosted by marketing strategist Gwen Montoya, each episode helps you step back and see the big picture — connecting your website, social media, email marketing, and more — so you can finally know what’s working, what’s not, and where to focus your time and energy. You’ll get clear, doable marketing advice that fits your business — the kind that helps you skip the overwhelm, trust your own decisions, and actually make progress. Instead of chasing e...
Based on 6 episodes we listened to · September 2026
Gwen Montoya connects marketing mechanics to practical decisions about conversion, audience engagement, content production, and the cost of carrying inactive subscribers.
Gwen Montoya turns common marketing frustrations into decisions a small business owner can act on. Working solo, the marketing strategist explains why Instagram reach changes, how website language affects conversion, and what an unengaged email list does to both analytics and…
That scary email-list cleanup gets easier when Gwen Montoya suggests a win-back first.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical look at turning one uncomfortable video goal into a repeatable marketing process.
Gwen Montoya frames the episode around a self-imposed 30-day YouTube challenge: 30 long-form videos in 30 days, chosen because it felt unfamiliar and uncomfortable.
A clear reset on making content more intentional and more likely to convert.
The episode argues for making content with a clear purpose instead of posting just to stay active. Gwen Montoya keeps the advice grounded in practice: look at what has already driven sales, decide what the brand should be known for, and check whether the audience actually…
A practical guide to pre-launch marketing that turns waiting time into visible progress.
Gwen Montoya frames the weeks before opening day as active marketing time, which gives the piece a grounded, useful focus for anyone wondering how to market a business that is not open yet.
A steady case for staying flexible without letting every platform change run the business.
Gwen Montoya treats marketing as something that keeps shifting, with social platforms and buyer behavior moving faster than most business owners can control.
A grounded check-in for owners deciding whether to pause, pivot, or move on.
Rather than offering a burnout pep talk, this piece asks a practical question: when business frustration hits, how does one tell the difference between a bad week, a tired stretch, and a real reason to walk away?
A practical push to clean the list before the numbers start lying.
Gwen makes a plain case for trimming an email list that is no longer pulling its weight. If people are not opening, clicking, or buying, they blur the numbers, make it harder to see what active subscribers want, and can add cost along the way.
A clear 2025 marketing forecast that turns broad trends into practical guidance.
Recorded in January 2025, the episode gives a plainspoken read on where marketing is headed this year. Video keeps growing, community matters more because people can tell when posting is empty, and SEO now reaches into captions, descriptions, spoken words, and on-screen text.
A practical reset for businesses that are active in marketing but still not seeing sales.
Making Your Marketing More Effective stays grounded in a familiar problem: plenty of effort, not enough response. A small business can keep posting, emailing, and showing up and still miss the sales it needs. Gwen Montoya keeps the advice practical.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Gwen Montoya, a marketing strategist for small business owners, breaks down Instagram as four separate systems: feed, stories, reels, and explore.
Marketing strategist Gwen Montoya identifies common reasons why small businesses struggle with sales despite active marketing efforts, providing actionable solutions for social media, email marketing, and website optimization.
The host starts by treating the website like the business's home base on the internet.
The episode stays focused on one problem.
Marketing strategist Gwen Montoya provides actionable strategies for entrepreneurs to market their businesses before they officially open.
Marketing strategist Gwen Montoya shares her predictions for key marketing trends in 2025, focusing on the continued dominance of short-form video, the critical importance of community building, the expansion of SEO into all content, a potential resurgence of long-form blogging, and the rise of paywalled creator communities.
Marketing strategist Gwen Montoya shares her personal experience attempting a 30-day YouTube challenge where she aimed to create 30 videos.
Gwen Montoya argues that ChatGPT can help small business owners save time, generate content ideas, and reduce the stress of starting from a blank page.
Marketing strategist Gwen Montoya addresses the taboo topic of wanting to quit your small business.
Big lists can hide what is happening.
Marketing strategist Gwen Montoya advises small business owners on how to maintain an effective marketing strategy amidst constant change on social media platforms and shifting buyer behavior.
Marketing strategist Gwen Montoya provides a comprehensive guide to funding resources for small businesses, breaking down the realities of crowdfunding, grants, loans, microloans, and government contracts.
Marketing strategist Gwen Montoya provides a framework for small business owners to move beyond creating content on a schedule to creating content that actually converts leads and customers.
Analytics can feel intimidating.
Gwen Montoya talks about creating content with purpose.