Build Your Marketing Muscles - Small Business Marketing Strategies · Gwen Montoya, Gwen Montoya - Marketing Strategist

Ways to Market Your Business Before You Open

·11 min·1 clip

Gwen reveals that documenting even boring renovations builds audience investment by showing your business personality.

Marketing strategist Gwen Montoya provides actionable strategies for entrepreneurs to market their businesses before they officially open. She covers tactics for both brick-and-mortar and online businesses, emphasizing community building, social media storytelling, and practical pre-launch preparations while advising on maintaining personal boundaries in content creation.

As heard by us

A practical guide to pre-launch marketing that turns waiting time into visible progress.

Gwen Montoya frames the weeks before opening day as active marketing time, which gives the piece a grounded, useful focus for anyone wondering how to market a business that is not open yet.

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Why you'd press play

Market before you open without turning launch prep into a second full-time job.

Read the full recommendation in PlayNext →

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