Build Your Marketing Muscles - Small Business Marketing Strategies · Gwen Montoya, Gwen Montoya - Marketing Strategist

Staying Focused in Your Business When Everything is Changing

·12 min·1 clip

Gwen Montoya identifies high-quality customer experience as the easiest way to stand out because most businesses aren't even doing the minimum anymore.

Marketing strategist Gwen Montoya advises small business owners on how to maintain an effective marketing strategy amidst constant change on social media platforms and shifting buyer behavior. She emphasizes the critical need to diversify beyond a single platform, leverage owned channels like email, use analytics to guide decisions, and differentiate through superior customer experience.

As heard by us

A steady case for staying flexible without letting every platform change run the business.

Gwen Montoya treats marketing as something that keeps shifting, with social platforms and buyer behavior moving faster than most business owners can control.

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Need a steadier way to market when platforms keep changing?

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