Build Your Marketing Muscles - Small Business Marketing Strategies · Gwen Montoya, Gwen Montoya - Marketing Strategist

2025 Marketing Trends and Predictions

·15 min·1 clip

Gwen Montoya is 'of two minds' about the predicted 2025 rise of paywalled creator communities like Patreon, weighing direct audience access against subscription fatigue.

Marketing strategist Gwen Montoya shares her predictions for key marketing trends in 2025, focusing on the continued dominance of short-form video, the critical importance of community building, the expansion of SEO into all content, a potential resurgence of long-form blogging, and the rise of paywalled creator communities. She provides actionable advice for small business owners navigating these shifts.

As heard by us

A clear 2025 marketing forecast that turns broad trends into practical guidance.

Recorded in January 2025, the episode gives a plainspoken read on where marketing is headed this year. Video keeps growing, community matters more because people can tell when posting is empty, and SEO now reaches into captions, descriptions, spoken words, and on-screen text.

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Why you'd press play

You want an easy-to-digest take on what 2025 may bring for your marketing.

Read the full recommendation in PlayNext →

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