Bjork Ostrom
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Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Based on 6 episodes we listened to · September 2026
It turns food publishing into clear business decisions about search, social distribution, automation, ownership, and growth.
The Food Blogger Pro Podcast treats a recipe site as an operating business, with Bjork Ostrom steering guest conversations toward the decisions behind growth.
Scalloped potatoes become a search-intent test; your recipe title may be due for a rethink.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A calm, practical look at turning taste, instinct, and audience trust into a food brand.
Claire Dinhut and Emily keep the focus on the work behind a food creator brand: showing up with a point of view, folding newsletters and city guides into the mix, and making promotion feel like part of the work, not a break from it.
A calm, practical launch guide for food creators who want structure to match ambition.
Jessica Wine's launch story reads as a study in restraint: building a food blog with care, leaving room to learn, and only then publishing. The most effective passages stay grounded in specifics, from branding and back-end tech to time management and the place AI can have in a…
A grounded look at growth through Facebook, affiliate links, and consistent posting.
Jessica Robinson's story is anchored in social reach, affiliate links, and a steady publishing rhythm. The focus stays on practical tradeoffs: how often she posts, what Facebook can pay at scale, and how viral momentum changes the work without making it easy.
A useful reset on niche, audience, and why specificity beats broad food branding.
Madison Wetherill zeroes in on the part of branding that often blurs first: moving from a broad category like food to a narrower niche, then narrowing again until the brand feels unmistakable.
Simple posting, repeated well, becomes a growth strategy.
This episode stays grounded in a simple idea: Crowded Kitchen turned casual Instagram posting into a repeatable system. Lexi Harrison describes a shift toward tighter, more deliberate social work, with recipes kept stripped down, performance watched closely, and strong posts…
A practical look at turning attention into a business you actually control.
The episode traces a creator's move away from treating social media as the whole business and toward making the website the center of gravity.
Pinterest matters most when a food creator treats traffic as a resource choice, not a hunt for spikes.
Kate Ahl's take on Pinterest is less about chasing a spike and more about choosing a traffic plan a food creator can actually keep up with. Emily keeps that tension clear throughout, especially for creators who have already watched traffic fall.
Search traffic gets clearer when reader intent leads, not the keyword list.
This is really about search intent, even if it starts with a familiar SEO problem: food bloggers may have a keyword in hand, but they still have to work out what a reader is trying to make, solve, or understand.
Nilay Patel presses tech and media CEOs on how they actually run their companies.
Physician Shoshana Ungerleider pairs TED talks with interviews on aging, drug prices, and menopause.
Food52 hosts break down recipes and food-business origin stories, from sourdough to Salty Pimp cones.
Dan Pashman revisits food science with Kenji López-Alt and rotating live comedy guests.
The episode keeps returning to a simple question: how can a creator use AI without making the work feel generic?
The Food Blogger Pro Podcast brings back Casey Markee to talk about an AI-first search world, with Bjork and Emily framing the episode around AI overviews, SERPs, and traffic changes for food sites.
Monique Volz traces Ambitious Kitchen from a 2011 “beginner era” to a business with employees, a cookbook career, and major changes in how she works.
Bjork talks with sisters Alia and Radwa Elkafis of Food Dolls about how a Facebook-first strategy helped them grow past 5 million followers and build traffic to their website.
The Food Blogger Pro Podcast episode with Stephanie Woodin from Raptive focuses on authenticity, AI, and audience connection for creators trying to grow in a crowded market.
The Food Blogger Pro Podcast episode covers a monthly news roundtable on SEO, AI-generated recipes, email automations, paid newsletters, and the Pinterest algorithm.
Anne opens with a practical reminder that video can help food content stand out, load well, and get found more easily.
The guest walks through a season where life is crowded, the house is in motion, and the calendar is packed.
Emily speaks with Claire Dinut of Condiment Claire about how she built a food brand around Condiment Claire.
Emily and Bjork welcome Jason Glaspey back to The Food Blogger Pro Podcast to talk about AI tools for creators, including OpenClaw and practical workflow automation.
The Food Blogger Pro Podcast roundtable covers four practical November topics: Black Friday and Cyber Monday email strategy, Raptive’s new 25,000-page-view entry level, GEO for 2026, and Google’s testing of an Analytics Advisor in GA4.
Bjork speaks with Jessica Wine, founder of Whisk and Wine, about launching her food blog in the fall of 2025.
York talks with Tanya Harris of My Forking Life about the emotional side of leaving an attorney career for food blogging.
Jeanine Donofrio says Love & Lemons now gets 30 million page views a month, even though she did not focus on SEO until 2019 and monetized with sponsored posts for years.
Bjork and Anne frame this Food Blogger Pro episode around a coaching call with Chris and Scott Schur of Café Sucre Farine, plus their daughter Kate and daughter-in-law Lindsay.
Phoebe Lapine says she started blogging in 2009 with writing first, then moved from a blog with her best friend into one of the early blog-to-book deals in 2009.
The Food Blogger Pro Podcast episode with Emily Walker and Bjork reviews a December 4 blogging newsletter and breaks down three AI tools, Pinterest best practices, and holiday partnership trends.
Emily talks with Jessica Robinson of A Farm Girl's Kitchen.
Johnny Brunet says he moved from six years of stand-up comedy into Blackstone griddle content during COVID, then turned beginner-focused food videos into a business that is on track for over $100,000.
Bjork and Emily use a Food Blogging News roundtable to walk through a Yoast 2025 SEO recap, a Pinterest search article, a PPC piece on over-optimized SEO, and a Facebook algorithm update.
Danielle Liss of Liss Legal joins Bjork (Food Blogger Pro) to discuss content theft, specifically addressing the Pinch of Yum scraping incident where a complete site clone was created in German, images were AI-transformed, and republished for ad revenue.
Madison Wetherill discusses branding, blogging, and Q4 preparation for food creators.
Lexi Harrison says Crowded Kitchen grew from an Instagram account started in 2015 as Superfood Runner into a business with more than 5 million followers across Facebook, Instagram, and TikTok.
Krista Linares says her nutrition content was built around Latin American food because her own health experience left her without resources that matched the food she actually wanted to eat.
Leanne Walker of Foodie Digital and the Sifter SEO newsletter says food creators are losing traffic when their titles, keywords, and reader expectations do not line up.
The Food Blogger Pro Podcast replayed a December live Q&A where Bjork answered member questions on SEO audits, AI tools, Facebook, and traffic growth for 2026.
Food Blogger Pro interviews Pinterest expert Kate Aul about 2026 platform trends and strategies.
Discussion on podcast topic with actionable insights
Rachel Kirk says Laughing Spatula started when her mom Kathy, then an executive assistant in Seattle, launched the blog nearly 20 years ago, and the site later became a full-time business for both of them in Palm Springs.
This episode discusses the challenges of managing scattered data for content businesses and introduces Clarity, a platform to organize and optimize content, followed by an interview with Adam Gallagher from Inspired Taste.
This episode features an interview with Sabrina Lawyer about recentering Instagram strategy for food bloggers, preceded by a sponsored segment promoting Yoast SEO Premium.
This episode discusses the benefits of using video and the Yoast Video Premium Bundle for food bloggers, then introduces a new co-host and format.
This episode discusses strategies for food bloggers to monetize their sites, featuring an interview with Tammy Overhoff who shares her experience reinventing her business.
This episode discusses using Yoast SEO Premium to optimize food blogs, featuring an interview with Aleka Schunk on SEO and AI integration.
This episode discusses email marketing strategy for food bloggers with Nathan Berry from ConvertKit.
Bjork Ostrom explains the importance of recurring revenue through membership sites for food bloggers, focusing on quality over quantity and key business metrics.
This episode features an interview with cookbook author Danielle Walker discussing her journey, lessons on advanced payments, agents, community, and mental health.
This episode is a replay of an advanced SEO live Q&A for food bloggers, covering optimization strategies and tools like Clarity.
This episode features an interview with email marketing expert Allie Grummert, discussing strategies for food bloggers to improve their email marketing.