The Food Blogger Pro Podcast · Bjork Ostrom

Ask Bjork Anything: Our Holiday Q&A Special

·57 min·3 clips

Bjork says updated content must be marketed across email, YouTube, TikTok, Instagram, and social posts.

1. The Food Blogger Pro Podcast replayed a December live Q&A called Ask Bjork Anything, focused on holiday-season questions about SEO, traffic, Facebook, and AI tools. 2. Bjork answered the membership questions, while Emily introduced the episode and mentioned FoodBlogger Pro experts like Casey Marquis, Andrew Wilder, and Allie Gremmert. 3. The episode asks what creators should actually do in 2026 when search, social, and AI all affect discovery. 4. Melissa asked for an SEO audit person, and Bjork defined an audit as a review of technical issues, search structured data, layout, and speed. 5. Bjork said a small or newish blogger should probably wait on an audit until there are enough posts for someone to evaluate, and he suggested that 200 to 400 posts can become useful raw material. 6. Emily mentioned using ChatGPT, Gemini, and Claude as review tools, and Bjork described Pinch of Yum’s custom GPT that checks SEO feedback on post code. 7. He also described a recipe review custom GPT that checks whether ingredients mentioned in the ingredients list are also mentioned in the instructions. 8. A question about URL slugs led Bjork to say that having the word “recipe” in the slug does not matter for search results. 9. Brittany asked how to push a site from 800,000 to 900,000 holiday page views toward a 1 million baseline, and Bjork pointed to posts that are already on page one or page two. 10. He recommended improving those posts, adding photos or video, and then marketing them through email, social, YouTube, TikTok, and Instagram. 11. Bjork distinguished between “content marketers” and “marketing our content,” and he said creators need to do the second one for their own sites. 12. Elaine’s question about returning after a hiatus became a broader argument that a blog cannot survive by posting alone and waiting for search traffic. 13. Bjork said creators must think about how people will discover their content off the website, especially on platforms where people already spend time. 14. A Facebook question prompted Bjork to say frequent posting can help because each post is another lottery ticket in the Facebook algorithm. 15. He said short-form video often performs well, and he described a tactic of putting a short phrase at the top of the post and moving the recipe link into a scheduled comment. 16. Bjork also said reposting content that worked six weeks, eight weeks, or three months ago can perform well again without obvious downside. 17. On camera comfort, Bjork recommended repeat exposure, starting with hands-only video and then adding voiceover and on-camera intros. 18. The tone is practical and conversational, with Bjork answering fast-moving member questions and giving examples from Pinch of Yum and Food Blogger Pro. 19. People growing a food blog, recipe site, or creator business would get the most from this episode. 20. People looking for a narrow recipe tutorial or a single-topic deep dive may skip it.

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