The Food Blogger Pro Podcast · Bjork Ostrom

Coaching Call: Expanding Your Reach and Republishing Content with The Cafe Sucre Farine

·1 hr 19 min·5 clips

Chris and Scott say they are both 73 and know the current setup "isn't going to last forever."

1. The Food Blogger Pro Podcast coaching call centers on Café Sucre Farine’s shift from a creator-led site to a family team. 2. Bjork hosts Chris and Scott Schur, with Kate and Lindsay joining as newer voices who matter to the blog’s next phase. 3. The episode asks how Café Sucre Farine can expand reach, introduce family members, and republish about 2,000 recipes without losing loyal readers. 4. Chris says she spent 40 years as a nurse before deciding to start a food blog to save recipes for family and friends. 5. She says she did not know "a url from an html from a hole in the wall" and bought "Blogging for Dummies" to get started. 6. Scott says he took the photos because he had taught photography, even though neither of them knew food photography or the internet well. 7. Chris says the site began as a personal recipe record and only later became a business after her daughter-in-law noticed the traffic. 8. She says the first ad revenue checks were "20 or 30 dollars a month," which felt like enough to buy a new prop. 9. Scott says the business grew further after meeting Andy from AdThrive at a 2015 conference. 10. Scott describes his current role as photography plus the business side, while Chris says she is the recipe developer, food stylist, and "chief cook and bottle washer." 11. Lindsay says she answers comments, writes roundup posts, makes videos, and is now working on email marketing. 12. Kate says she has joined with organization and strategy skills and expects her role to keep changing over time. 13. Bjork calls the business "five bodies and one brain," then describes how family members can take over different parts of the work. 14. The team says they want to broaden the blog’s scope with behind-the-scenes content and more direct introductions of Kate and Lindsay. 15. Kate says the site should show the people behind the blog more clearly because AI and platform changes make that identity matter more. 16. Scott says the company used to be more monochromatic, but widening the team helps diversify the business portfolio and reach people in different ways. 17. The tone stays practical and conversational, with Bjork using coaching questions to test different paths rather than pushing one answer. 18. The format moves between family storytelling, role mapping, and strategy discussion, with a sponsor break from Raptive in the middle. 19. Listeners building a family-run food site with future succession plans. 20. Listeners wanting high-level SEO tactics or a recipe tutorial.

As heard by us

A restrained look at preserving a family brand through a gradual transition.

This episode treats brand and traffic as a transition problem, not a slogan problem. It tracks a family food blog trying to hold onto its identity while the people behind it shift roles, with the original faces still out front for now and Lindsay, along with the speaker, moving…

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Why you'd press play

Keep a family brand feeling like family while new voices ease forward.

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