The Food Blogger Pro Podcast · Bjork Ostrom

The Road to 1 Million Pageviews with Rachel Kirk from Laughing Spatula

·53 min·3 clips

Rachel and Bjork say Laughing Spatula is chasing 1 million monthly page views from a current 300,000 to 500,000 range.

1. The Food Blogger Pro Podcast episode centers on Rachel Kirk’s effort to push Laughing Spatula toward 1 million monthly page views. 2. Bjork interviews Rachel Kirk, who runs Laughing Spatula with her mom Kathy, and he brings the perspective of a long-time Food Blogger Pro host and Pinch of Yum creator. 3. The episode asks how Rachel can grow traffic and revenue while the search landscape shifts around Google, AI, Pinterest, and email. 4. Rachel says Kathy started Laughing Spatula about 15 to 17 years ago while living in Seattle as an executive assistant who loved cooking and restaurants. 5. Rachel says she was about 16 when the blog began, and she only later learned what a food blog was. 6. Rachel describes the site as a full-time business now, with the family living in Palm Springs and working a half mile apart. 7. Rachel says she left HR, which she did not love, and now makes meatloaf in her jammies and takes pictures with her mom. 8. Rachel says Giggling Fork is their second site, focused on recipes for families with kids, and she says it recently signed up for Mediavine. 9. Rachel says her five-year-old shapes the new site’s direction and that she hopes for a “mini empire.” 10. Rachel says she became involved in the blog around 2016 or 2017 and began treating it like a business during the last four years. 11. Rachel says older content matters as much as new content, and she mentions refreshing recipes with new photos, links, SEO, social media, and videos. 12. Bjork pushes the idea that the internet’s changing landscape creates a real risk for creators who built years of traffic on search. 13. Rachel says “selection bias” matters because the loudest complaints about Google updates do not capture creators who are steady. 14. Rachel says her daily work includes checking rankings on her phone and laptop and using Clarity often to see recipe potential. 15. Rachel says Laughing Spatula has almost 1,000 recipes, which leaves a lot of room to improve older posts. 16. Rachel says she and her mom are “working towards a goal of a million views a month,” while currently averaging about 300,000 to 500,000. 17. The interview style is conversational, workshop-like, and practical, with Bjork repeatedly asking for examples, numbers, and next steps. 18. Rachel’s tone is candid and steady, and Bjork’s tone is supportive but analytical as they test ideas on air. 19. Listeners focused on food blogs, page views, and email growth will get the most value. 20. Listeners wanting a general creator interview without SEO or traffic strategy may skip it.

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