The Food Blogger Pro Podcast · Bjork Ostrom

Food Blogging News Roundtable: Debunking SEO Myths, AI Frankenstein Recipes, and Paid Newsletters

·48 min·3 clips

Google’s personal intelligence can attribute a wrong key lime pie recipe to Inspired Taste.

1. The Food Blogger Pro Podcast episode covers a monthly food blogging news roundtable on SEO myths, AI recipes, paid newsletters, email automations, and Pinterest. 2. Emily and Bjork host the discussion as Food Blogger Pro team members who say they send a monthly newsletter and then summarize it on the podcast. 3. The episode asks what food creators should do with current industry news instead of reacting to “alarmist stuff” from Facebook groups or short-form clips. 4. Bjork opens with a comparison to Thinking Fast and Slow and says the format is meant to slow down panic around SEO and social media changes. 5. The first article they discuss argues that “search is dying” is a myth and says organic Google traffic is down only 2.5% year over year. 6. They add that food sites specifically saw a 15% traffic decrease from 2024 to 2025, with smaller sites and very large sites faring better than middle-of-the-road sites. 7. Emily and Bjork compare that drop with earlier search fluctuations, including a 6.9% increase from 2019 to 2020 and a 1.5% decrease in 2022. 8. They also note that AI overviews currently appear in roughly 30% of search results and reduce click-through rates by about 35%. 9. Bjork points out that featured snippets also reduced click-through rates before AI overviews replaced them in some searches. 10. The second article comes from search engine roundtable and shows Google’s personal intelligence in January 2026 pulling data from Gmail, Google Photos, YouTube, and search. 11. The example they discuss is a key lime pie query that links to Inspired Taste even though the surfaced recipe has the wrong egg quantity and bake time. 12. Emily flags that Google also pulls in a comment suggesting “three large egg yolks,” which she treats as a risky source for a recipe instruction. 13. Bjork compares the system to a high schooler rewriting a paper and says the current output feels like plagiarism-shaped content rather than a reliable recipe result. 14. The episode then shifts to Kit’s 10 email automation templates, which the hosts frame as downloadable starting points for welcome sequences and evergreen newsletters. 15. Bjork argues that the valuable part of creator work is personality and content, not the building, file transferring, or uploading. 16. The paid newsletter discussion centers on ownership, predictable recurring income, deeper creative writing, and complementing rather than replacing a blog. 17. Emily and Bjork describe the tone as conversational, analytical, and lightly personal, with side stories about root beer, kombucha, and moving houses. 18. The episode format is a news recap with sponsor breaks, short article summaries, and back-and-forth commentary from two hosts. 19. Food creators tracking SEO, email, Pinterest, and monetization. 20. Listeners wanting entertainment without creator-business context.

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