Drew Neisser
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Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
Based on 6 episodes we listened to · September 2026
Drew Neiser turns senior B2B marketing ideas into concrete operating choices, with close attention to buyers, positioning and organizational trade-offs.
Renegade Marketers Unite turns B2B marketing strategy into a series of decisions with consequences. Drew Neiser keeps conversations focused on the mechanics behind positioning, customer selection, demand-side sales and analyst relations.
Drew Neisser wants your new positioning to change the product, not merely its color.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical look at faster, cheaper research built on better questions.
The episode treats synthetic research as a quicker, cheaper, and more flexible option than traditional work, and John Lombardo explains it in plain terms. He starts by defining the audience, then builds digital twins that can answer ranked questions.
A practical take on CRO-CMO alignment, centered on questions, empathy, and sustainable growth.
Joelle Kaufman frames the CRO-CMO relationship as something that can be managed, not mystified. The value is in the working habits: ask sharper questions, build empathy and curiosity, learn from customer calls, and use sales experience to see the business from a wider angle.
A launch works when the story, sales, and customer reality line up.
The discussion treats a product launch like an operating plan, not a branding exercise. Melanie Marcus, Kevin Brooks, and John Hale keep coming back to the basics: the story has to fit the brand, sales has to stay in step, and product and customer success need enough prep to…
A clear case for choosing customers and channels by value, not averages.
Peter Fader's point lands cleanly: marketers should stop averaging customers together and pay attention to lifetime value, because the numbers do not treat every buyer the same. Drew Neiser keeps the pace steady, so the conversation stays usable instead of drifting into theory.
Positioning as a growth lever, with product, messaging, and market pressure all in view.
Positioning is treated here as a business move, not a branding flourish. Sarah Larson and Marnie Puente follow how a wider buyer mix forced them to rethink the story, the messaging, and parts of the product, with healthcare pressure, reimbursement strain, staff retention and…
A practical Gen AI marketing conversation that keeps process and human judgment front and center.
Renegade Marketers Unite frames a live CMO Huddle conversation with Kevin Ruane, Gary Savants, and Jeff Morgan as a grounded look at how senior B2B teams are bringing Gen AI into campaign planning, research, PR targeting, and other everyday marketing tasks.
A practical CMO conversation about pressure, influence, and the work between dashboards and the boardroom.
Renegade Marketers Unite leans into the pressure CMOs are under, with Drew Neiser, Alec Chung, and Barbara Van Someren talking through focus, guts, humor, and the shift from pipeline pressure to Gen AI.
Analyst relations works best as steady, practical trust-building that sharpens positioning over time.
The piece treats analyst relations as slow-burn work: trust gets built one briefing at a time, internal teams stay aligned on the message, and each touchpoint helps sharpen market position.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
This episode features a panel discussion with Dan Loudon, Lori Colom, and Lynn Tornabene on leveraging analyst relations for B2B marketing success.
This episode explores the complex relationship between CMOs and CROs, with guest Joelle Kaufman outlining common mistakes like misaligned metrics and budget conflicts.
Drew Neisser interviews Ryan Kuntz on MarTech stack challenges, revealing that Google Analytics is often inaccurate, data sync issues plague companies, and AI is enabling faster insights.
Drew Neisser hosts Samantha Stark and Steve Mudd to explore generative AI video tools, sharing their hands-on experience creating a promotional video for the CMO Super Huddle.
This episode features a panel discussion with CMOs Heidi Bullock, Patty Newcomer, and Bindu Shalapan, hosted by John Russo, focusing on ABM and ABX strategies.
CMOs Kathy Johnson and Chris Salazar discuss strategies for optimizing MarTech stacks, emphasizing alignment with business goals, regular audits, and the role of AI.
Drew Neisser discusses the intense pressures facing B2B CMOs today, including unrealistic CEO expectations, AI overload, and short tenures.
Bob Mesta makes objections feel less mysterious.
Drew Neisser interviews John Lombardo about synthetic research, exploring how AI can deliver market insights faster and cheaper than traditional methods.
CMOs Marnie Puente and Sarah Larson discuss how positioning drives growth, sharing how AI transforms marketing efficiency and how understanding shifting buying committees leads to product and branding changes.
Professor Peter Fader discusses customer centricity, emphasizing that not all customers are equal and companies should measure differences in lifetime value.
Marketing leaders Rebecca Stone, Grant Johnson, and Jan Diehl discuss strategies for aligning with CEOs, emphasizing the importance of framing marketing as a revenue-driven math problem, building personal relationships, and focusing on long-term business growth over superficial metrics.
This episode features a discussion with three B2B marketing leaders on how generative AI is transforming marketing strategies, from streamlining workflows and optimizing pipelines to automating content production.
CMOs Melanie Marcus, Kevin Brooks, and John Hale discuss product launch strategies, covering brand alignment, tiered launch frameworks, and cross-functional collaboration.
Drew Neisser interviews David C.
Jan McInnes discusses how humor can make leaders more human and approachable, offering practical ways to incorporate levity into the workplace.
Executive recruiter Erika Seidel discusses what CEOs are hiring for in CMO roles and how marketing leaders can avoid stepping into the wrong situation.
Drew Neisser introduces a CMO Huddle episode featuring Chris Burgrave discussing pricing power as proof of marketing's impact.
Drew Neisser discusses how CMOs can use generative AI to prepare for executive conversations by creating personalized GPTs for their CEO, CFO, and board.
CMOs discuss how to become chief collaboration officers, aligning teams and turning strategy into action.
This episode features marketing leaders discussing how to successfully shift from SMB to enterprise markets.
Marketing leaders discuss demand generation strategies and insights for B2B success.
A bonus huddle where leadership coach Susan Gernick coaches CMOs on how to coach their CEOs, building an unstoppable alliance.
This episode features an interview with Allison Letary about her book 'Standout Startup', discussing common B2B marketing positioning mistakes and how to define marketing to the C-suite.