Data Sync or Sink: How Does Your Tech Stack, Stack Up?

·36 min·3 clips

Ryan Kuntz exposes why Google Analytics is wrong every day, forcing marketers to rethink their data foundation.

Drew Neisser interviews Ryan Kuntz on MarTech stack challenges, revealing that Google Analytics is often inaccurate, data sync issues plague companies, and AI is enabling faster insights. They discuss solutions like CDPs and medallion modeling to improve marketing effectiveness.

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