Kathy Johnson reveals the four key questions every CMO must ask to optimize their MarTech stack.
As heard by us
A practical MarTech audit lens for teams trying to keep tools, talent, and vendor direction aligned.
Kathy Johnson and Chris Salazar treat MarTech as a question of fit and upkeep: whether a tool is actually needed, who knows how to use it, who has the time to own it, and whether anyone is still steering it.
Why you'd press play
Press play if your MarTech stack needs a hard audit.
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