Joelle Kaufman exposes the three biggest mistakes CMOs make when dealing with their sales counterparts.
As heard by us
A practical take on CRO-CMO alignment, centered on questions, empathy, and sustainable growth.
Joelle Kaufman frames the CRO-CMO relationship as something that can be managed, not mystified. The value is in the working habits: ask sharper questions, build empathy and curiosity, learn from customer calls, and use sales experience to see the business from a wider angle.
Why you'd press play
When the CRO-CMO relationship needs a clearer playbook for sustainable growth.
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