Renegade Marketers Unite · Drew Neisser
Customer Centricity: The Art of Picking Favorites
·52 min·4 clips
Peter Fader reveals why most customers don't want a relationship with your brand—and why that's okay.
As heard by us
A clear case for choosing customers and channels by value, not averages.
Peter Fader's point lands cleanly: marketers should stop averaging customers together and pay attention to lifetime value, because the numbers do not treat every buyer the same. Drew Neiser keeps the pace steady, so the conversation stays usable instead of drifting into theory.
Why you'd press play
You want a sharper way to decide which customers and channels deserve your spend.
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