MKG Marketing Inc
50 episodes listed below
Practical growth talk for B2B founders.
Back on T-R-A-C-K brings founders and tech marketing leaders into brisk conversations about growth that actually holds together. The show favors ICP clarity, category strategy, pipeline, AI visibility, brand voice, and the messy work behind sustainable marketing systems.
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Back on T-R-A-C-K sits at the intersection of founder reality and B2B marketing discipline. It is not a theory show. The conversations keep circling back to what happens when a company has customers, a product, some traction, and a marketing motion that has started to feel noisy or unreliable. The show’s center of gravity is practical clarity. Who is the product really for? What problem is being sold? Which market category already exists, and when is it worth trying to change the frame? Episodes use guest interviews to work through those questions in a conversational, fast-moving way. Analyst relations becomes a tool for understanding market pain, not just a path to coverage. ICP work becomes a way to decide where a company can realistically win. Growth and demand are treated as connected to pipeline, data hygiene, paid media, content, and revenue operations, not as slogans. The newer Back on Track episodes sharpen that reset mentality. Messy marketing gets named as the accumulation of random tactics that never get reviewed. Complex products are translated through data, team insight, messaging frameworks, and creative restraint. AI appears often, but the show avoids treating it as magic. It looks at zero-click search, machine-readable content, brand voice, agency disruption, and the continuing value of real expertise. The style is warm and lively, with live comments, quick games, and a little room for banter. Still, the point is usually concrete. A founder or lean marketing team should leave with a sharper way to diagnose the next bottleneck. Back on T-R-A-C-K is strongest when it turns a familiar marketing anxiety into a clearer operating question.
Made for: B2B SaaS founders, small marketing teams, and tech marketing leaders who need sharper positioning, cleaner systems, and more accountable growth work.
What sets it apart: The show blends live, conversational interview energy with a strong bias toward diagnosis: ICP, category, pipeline, AI visibility, and the marketing system behind the tactics.
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — a...
Based on 5 episodes we listened to · September 2026
Keri Gard turns go-to-market strategy into concrete questions about customers, messaging, spending, sales alignment, and the evidence behind growth plans.
Back on T-R-A-C-K keeps asking what must be settled before a company spends harder on growth. In guest conversations, Keri Gard moves from ideal customer profiles and problem definition to founder messaging, category creation, sales and marketing alignment, and realistic revenue…
Before your next ad budget gets a zero, someone asks whether your customers even match the target.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded take on category creation: define the problem first, then test the story with analysts and other market signals.
Kelly O'Dwyer-Manuel and Keri Gardner treat category creation as a problem-first exercise, not a branding exercise. The useful point is plain: a product can solve something better without becoming a new category, and the harder job is to define the problem clearly enough that…
A clear audience and a realistic market choice make positioning sharper.
The episode centers on a simple but stubborn idea: pick a real market and stop pretending the product is for everyone. Its strongest moments stay close to practical work, showing how audience, message, and platform all have to line up if positioning is going to hold.
A clear reminder that early growth usually starts as a messaging problem, not a spend problem.
Laura's point is straightforward: early marketing works best when the message, the audience, and the spend level line up before money starts leaving the account.
A steady reminder that growth problems usually need clearer foundations before louder tactics.
This conversation lands on a familiar founder problem: when growth slows, the instinct is to reach for the next tactic, even though the real work is often to pause and get the foundation in order.
A practical GTM conversation about quota, territory, forecasting, and the bets behind the number.
JD Miller treats revenue planning as a discipline rather than a guess. The discussion keeps coming back to the same pressure point: sellers need a clear read on quota, territory, and the bets behind the number if the plan is going to hold.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Category creation starts with the problem, not the label.
The conversation centers on why knowing your ICP matters more than chasing tactics first.
This episode features an interview with Lee Moskowitz, a data-driven growth marketing expert, discussing growth vs demand and marketing's role in pipeline for B2B and SaaS companies.
This episode discusses how AI is disrupting agencies, with Kerry Guard sharing perspectives on the shift from expertise-based services to AI-driven changes, including a recent client loss due to AI adoption.
This episode features an interview with Aaron Smillie discussing his creative approach to 3D brand worlds and motion design for driving marketing growth, starting with personal anecdotes about his name and upbringing in Guernsey.
Host Keri Gard interviews Charlie Sells about cutting through noise and focusing on what matters in marketing for B2B SaaS companies stuck in the growth valley.
Host Keri Gard interviews marketing expert Marlena about using data and AI to build effective marketing systems for founders.
Keri Gard interviews Jenna Nelson about adapting B2B marketing to AI-driven search and zero-click results.
A marketing leader discusses tailoring content strategies to co-founders' preferences, emphasizing understanding internal audiences.
A marketing coach advises founders to start marketing where their customers are, like LinkedIn for B2B, and discusses building sustainable growth systems.
Host Keri Gard interviews Michelle Nieberding about using AI for market research and competitive intelligence to improve marketing positioning and messaging.
Laura joins Keri for a sharp conversation about how marketing has changed and why early-stage teams cannot lean on one campaign or one message to do everything.
Kathy Johnson joins Back on Track to talk through GTM strategy, fractional leadership, and what AI execution really asks of a team.
A fractional marketing leader discusses why cutting marketing during tough times is a mistake and shares insights on building a marketing engine starting with sales.
This episode features Quincy Johnson discussing how to improve marketing operations through strategic frameworks and pre-planning to avoid common issues like messy systems and inaccurate reporting.
JD Miller explains why abundance and confidence usually beat scarcity when the goal is to solve a real customer need.
Host interviews Scott Wasserman about transforming marketing into a revenue partner using ABM, dark social, and AI.
This episode features Alyssa Maker discussing strategies for managing global teams, improving communication to prevent silos, and leveraging AI to cut campaign timelines in marketing.
A discussion on marketing strategies for SaaS companies, emphasizing the importance of pipeline generation and pricing for freelance marketers.
The host announces a rebrand and discusses the importance of committing to long-term content strategies for marketing growth.
This episode features an interview with Rebekah Bradford, an Olympian turned product marketing leader, discussing how Olympic mindset principles apply to marketing, innovation, AI, and leadership in high-pressure business environments.
Interview with marketing agency founder Carrie Guard about building scalable growth systems for B2B tech companies.
An interview with a marketing strategist discussing his background and rapid-fire questions about metrics.
An interview with Ken the Magma Marshall about turning helpful content into a systematic growth engine for B2B SaaS brands.
Host Keri Gard interviews cybersecurity content expert Laura Kenner about AI copy tools and marketing strategies for B2B SaaS brands.
A marketing expert discusses why messaging alignment across sales, product, and leadership is crucial for B2B growth.
This episode features an interview with marketing expert Krissy Camacho, discussing how to apply enterprise-level marketing strategies to startups for scalable growth.
Host Keri Gard interviews marketing executive Alexandra Mateuson about the importance of empathy and authentic storytelling in tech marketing.
Host Keri Gard interviews sales leader Matt about his journey from telemarketer to sales leadership and the intersection of marketing and sales in building growth engines.
Host Keri Gard interviews Mike Moreno about using generative AI to transform sales and marketing, drawing on his experience scaling SaaS and cloud businesses.
A discussion on the importance of dedicated influencer marketing roles and integrating B2C human-centric approaches into B2B marketing.
Host Keri Gard interviews Aurora Cerrito about writing technical content for B2B audiences, emphasizing human connection and efficiency.