Where sound becomes strategy.
Audio Branding treats sound as a practical creative tool, not background decoration. Across interviews with sonic branding specialists, music executives, artists, and producers, it connects logos, UX cues, release plans, heritage instrumentation, and ancient acoustics to the way people notice and remember.
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Audio Branding is a warm, workbench-style show about how sound functions in branding, music, technology, and everyday decision-making. It treats audio as something both emotional and measurable. That balance gives the show its shape. One conversation may focus on the composer translating desired feelings into a sonic logo, while another turns to the brand-side problem of recognizing that a logo only works when people hear it often enough to connect it back to the company. The show is especially strong on process. Guests explain why clients get attached to sounds, why simplicity can beat a crowded audio palette, and why product teams should avoid burying users under dozens of cues. Connor Moore’s episodes bring audio UX into the foreground, with examples from product sound, global sound awards, heritage instrumentation, office water features, and the tricky business of making sound useful without making it exhausting. David Courtier-Dutton’s conversation adds a testing-and-strategy lens, showing how memory, attribution, timbre, pitch, and composition meet inside sonic branding work. The scope is not limited to corporations. Jesse Flores brings the discussion into independent music, where artists need release plans, platform-specific marketing, analytics, merchandise tools, and the right professional support around them. Jastin Artis adds a more personal angle, connecting music to healing, leadership, sync licensing, artist education, and the need to handle business basics before chasing royalties. AI music appears as a real pressure point, but the show stays grounded in human creativity rather than hype. It also makes room for sound history, including ancient acoustic design, Roman amplification, and prehistoric boulder harmonies. That range could feel scattered, but the recurring question is steady: what changes when sound is designed with intention? The interviews are measured and conversational. They often begin broadly, let a guest’s path unfold, then pull the story back toward a lesson about branding, attention, or creative practice. Audio Branding suits listeners who like practical craft talk with a little curiosity around the edges. It is not a glossy trend briefing. It is closer to sitting in on a thoughtful studio conversation where music, marketing, science, and memory keep crossing paths.
Made for: For marketers, composers, product designers, podcasters, independent artists, and brand teams who want to understand how audio affects memory, emotion, navigation, and trust. It also suits curious listeners who enjoy behind-the-scenes creative process conversations.
What sets it apart: The show connects sonic branding theory to concrete working problems: overcomplicated product sounds, repetition, artist release planning, AI pressure, acoustic history, and the business systems behind music. Its patient interview style lets practitioners explain the tradeoffs behind the finished sound.
Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle and we'll talk.This podcast uses...
Based on 5 episodes we listened to · September 2026
Jodi Krangle turns sonic logos, creative briefs, and AI production questions into practical conversations about how commercial sound works.
Audio Branding listens for the decisions behind commercial sound: how a sonic logo is composed, tested, owned, repeated, and connected to a brand's strategy.
Piano stairs are the gateway drug; soon you'll hear every brand choice differently.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Sonic branding is framed as craft, repetition, and recognition, not mystique.
The episode treats sonic branding as both craft and strategy. It stays grounded in what composers are asked to deliver, and it gives clear weight to instrumentation, timbre, and pitch as the parts that shape emotion and recognition.
Sonic branding matters most when people keep using it consistently.
Connor Moore's second conversation stays on a practical question at the heart of sonic branding: whether a sound gets used often enough to actually matter.
Fun, process, and human judgment do the heaviest lifting here.
Audio Branding returns to a plain but useful point: fun is part of the work, not a bonus at the edge of it. George Holliday and Luke Moseley make that case through sonic branding, with the strongest stretch coming when they link how something is made to what it ends up feeling…
Good audio branding starts with the problem, not the clever idea.
Audio branding gets a useful reality check here: the work only pays off once the flashy idea is pared back to the actual problem and turned into something a client can use.
A grounded argument for owning a brand's sound, with a wary note on AI.
The episode keeps its focus on practical audio branding and makes a simple case for owning original material instead of leaning on stock music that can show up anywhere.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Jodi Krangel opens a conversation with David Courtier-Dutton about how sound turns into strategy.
This episode explores how ancient civilizations like the Greeks and Romans used sound optimization techniques in architecture and technology, connecting it to modern audio branding and recording practices.
Jodi Krangle picks back up with Connor Moore on the practical side of audio branding.
This episode explores how sound design revolutionizes branding through a conversation with Connor Moore, an expert in audio UX who has worked with major companies like Google and Uber.
This episode discusses strategies for emerging musicians to build their careers, including planning, consistency, and utilizing marketing tools like those offered by Intercept Music.
Interview with Jesse Flores about artist branding, marketing strategies, and tools for independent musicians.
This episode discusses how artists can differentiate themselves in the age of AI-generated music, emphasizing human creativity and the business side of music.
Host Jody Krenge interviews musician and entrepreneur Justin Artis about the power of music and its role in audio branding.
Host Jodi Krenge discusses the importance of sound in branding with guest Michael Dargey, exploring how brands can define their sonic identity.
Host Jodi Krangle interviews Michael Dargey about storytelling and creative branding, with a personal anecdote about his octopus tattoo.
Host Jodi Krangel discusses audio branding with guest Joshua Sui, exploring how sound influences marketing and brand identity.
Host Jodi Krangle discusses audio branding with guest Will Seabrook, covering the impact of AI on video and sound marketing.
Jodi Krangle keeps the conversation moving through sonic branding, creative process, and AI.
Jodi Krangle picks up her conversation with Darren Barino by asking about the places he has lived.
The conversation looks at audio branding and why it matters when a brand wants a sound that stands apart.
Host Jody Krangel interviews Ted Rosnick about his career in audio production and the power of sonic branding in advertising.
The host discusses the importance of audio branding in marketing and interviews experts on the art and science of sound.
This episode explores the importance of good audio in media and features an interview with filmmaker and sound designer Benjamin Capet about his career and the role of sound in film and AI.
The host discusses a personal anecdote about a child's emotional piano performance and the threat of AI to human artistry, then introduces the podcast's focus on audio branding.
Jodi Krangle interviews pianist Stephen Ridley about his musical journey and the power of sound, tying into audio branding.
Host Jodie Crangle discusses audio branding with a guest, exploring how sound influences behavior and decision-making in marketing.
This episode features a conversation with Rebekah Wilson, co-founder of Source Elements, discussing how music and technology intersect through remote collaboration tools like SourceConnect.
Host Jodi Krengell interviews Marco Camerota about his success on YouTube and the role of audio branding in marketing.
This episode features an interview with Marco Cammarota, a former opera singer and voice actor turned YouTuber, discussing the healing power and influence of video game music.
An interview with Andy Gessner about creating music videos and building authentic connections with fans in the streaming era.
Host Jodi Krangel interviews Andy Gessner about his work in music marketing and the iconic Johnny Cash 'Hurt' music video.
This episode explores how law firms can rise to the top through podcasting by focusing on valuable, well-produced, and entertaining content, with insights on social media marketing strategies.
Host Jody Krangel introduces the concept of audio branding and interviews Dennis Matter about podcasting for legal professionals.
An interview discussing the importance of voice quality and emotional connection in audio branding for marketing.
This episode explores how audio branding and sound influence marketing, featuring a conversation with advertising expert Reid Holmes about campaigns like Ariel's Share the Load and his work with major brands.
An interview discussing how leaders can improve communication by truly hearing others, framed within the context of audio branding.
This episode explores how authenticity in communication stems from a service-oriented mindset, featuring insights from John Duffin on sound's role in marketing and human decision-making.
An interview discussing how leaders can better communicate during crises and the importance of consistent audio branding.