Peter V.S. Bond & Sri Rajagopalan
500 episodes listed below
CPG commerce from the operator floor.
The CPG Guys tracks the practical machinery of modern CPG commerce, from TikTok Shop inventory bets to AI discovery. Its conversations favor operator detail, named industry events, and the commercial consequences behind each new channel shift.
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The CPG Guys is a commerce trade show for people already living inside consumer goods, retail, agency, and platform work. Its center of gravity is not abstract marketing theory. It is the operational detail behind how brands and retailers reach consumers in-store, online, through marketplaces, through creator platforms, and increasingly through AI-mediated discovery. Recent episodes show that range clearly. A Gildan conversation turns social commerce into a practical discussion about TikTok Shop, creator content, viral demand, digital shelf management, deep inventory, and the need to make imperfect category bets. A SXSW-themed episode uses AI agents, Walmart, Amazon, Target, Cloudflare, LLMs, and platform strategy to ask how brands should prepare when search behavior changes quickly. A GroceryLab conversation with FMI sits closer to grocery industry collaboration and future retail execution. Other episodes move through FORM’s image-recognition work, Clorox’s view of home care behavior, Kimberly-Clark’s growth and R&D leadership, and the effect of GLP-1 medications on restaurants, snacking, grocery spend, and packaged food demand. The show also has a strong conference calendar running underneath it. Shop Talk, SXSW, Cannes Lions, Cornell, CAGNY, Mars meetings, and hosted industry dinners all appear as part of the same professional network. That gives the show a clubby trade-floor texture. The banter can be personal and warm, especially around travel, daughters, sports, and live events, but the show usually returns to commerce mechanics. Its recurring rhythm includes ceremonial guest introductions, platform reminders, ratings prompts, and then a longer block where guests carry the substance. The result can feel dense, and sometimes the first few minutes are more housekeeping than signal. Once the discussion settles, the value is in hearing people reason through uncertainty in public. The show is strongest when it asks how a new behavior changes forecasting, merchandising, media spend, retailer strategy, or the path to purchase. It suits listeners who want market texture from peers rather than polished consumer-facing storytelling. For PlayNext, it reads as a specialist feed for commerce operators who want the industry conversation while it is still forming.
Made for: Built for CPG, FMCG, retail, agency, and commerce leaders who already know the language of omnichannel growth, merchandising, platforms, and trade events. It rewards listeners who want operator context more than beginner definitions.
What sets it apart: The show pairs warm insider access with practical commerce questions, often pushing guests from trend language into forecasting, channel behavior, retail execution, and business impact. Its conference-circuit proximity gives it a live trade conversation feel.
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Based on 5 episodes we listened to · September 2026
The CPG Guys translates shifts in retail, social commerce and AI-assisted shopping into practical questions for brand and commerce operators.
The CPG Guys follows the decisions brands and retailers face as shopping habits, technology and media keep shifting. Sri Rajagopalan and Peter V.S.
TikTok inventory forecasts meet exoskeletons, and your retail brain gets pleasantly overclocked.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A clear, practical look at connected commerce, inventory bets, and what tends to convert.
This episode gives a plain look at how Gildan is approaching connected commerce and media. Jason O'Toole and Katie Tripodi keep it on the level of actual operations, not slogans, which helps.
A practical look at AI discovery, retail strategy, and why no single platform looks safe to bet on alone.
This episode takes a timely look at how brands should think about Walmart, Amazon, and AI-driven discovery. Greg Brown and the CPG Guys keep returning to a practical question: should brands optimize for one retailer, for the broader AI layer, or for some mix of the two as the…
This episode works best when it shows practical tech helping people work, move, and get measured.
This episode stays practical. It follows technology that changes how people work, move, and get measured, and the Delta baggage-handler example gives that idea some real weight instead of leaving it abstract.
A grounded retail recap that treats shopper overload as the real problem.
This CPG Guys episode lands as a practical reset on shopper behavior. It keeps circling back to consumer sentiment and cognitive load, and that focus works: more promotions and more SKUs do not automatically create value, and they can just add noise.
A practical map for brands trying to stay visible as AI rewires retail discovery.
Greg Brown lays out a clear case for how CPG brands should think while Amazon, Walmart, Target, and LLM-driven discovery all shift at once. The practical lesson is simple: do not lean on a single platform, do not assume today's hierarchy will last, and build brand equity that…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
AI discovery is still unsettled.
TikTok Shop does not play nicely with tidy forecasts.
Walmart and Amazon sit at the center, but Greg Brown keeps the answer from turning into a scoreboard.
Hosts discuss upcoming industry events and personal updates before diving into CPG eCommerce topics.
A commerce news roundup discussing the impact of GLP-1 drugs on the food and beverage industry.
Hosts discuss recent industry events, including a keynote for Mars and personal experiences at theme parks, while setting up the show's focus on commerce and tech.
The CPG Guys podcast explores how brands and retailers engage consumers in a digitally driven world, with a focus on CPG and FMCG eCommerce.
The CPG Guys discuss their upcoming activations at Mars National Sales Meeting and Cannes Lions, blending industry insights with personal anecdotes.
Hosts discuss insights from the Cagney conference and introduce an interview with Kimberly Clark's chief R&D and growth officers.
CPG Guys opens from the FMI Midwinter Conference in San Diego, where hosts Peter V.S.
The CPG Guys recorded this CES 2026 episode in Las Vegas at the Cosmopolitan studio provided by Omnicom, after Sri Raja Gopalan and Peter V.
Las Vegas sets the frame.
Growth comes back to the shopper.
The CPG Guys podcast episode features experts from NielsenIQ discussing omnichannel commerce trends in 2025 and predictions for 2026 across key categories like beauty, health, food, and pet care.
The CPG Guys discuss eCommerce and consumer engagement with a guest at Amazon Accelerate 2025.
Hosts discuss CPG industry trends and consumer engagement with a guest from TikTok's food and beverage advertising division.
The CPG Guys podcast explores how brands and retailers engage consumers in a digitally driven world, with this episode featuring a guest from Uber and discussion of industry events.