Local SEO Tactics: SEO Tips and Tricks For Your Website
260 episodes listed below
PRESS PLAY
Local SEO Tactics is a weekly podcast and video show originally featuring Jesse Dolan and Bob Brennan from Intrycks, where they shared digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob operated real...
Based on 6 episodes we listened to · September 2026
Bob Brennan translates shifts in search and AI into concrete marketing questions for local businesses and agency operators.
Local SEO Tactics and Digital Marketing Strategies turns changes in search into operating questions for businesses and agencies. Bob Brennan leads guest conversations from broad shifts in AI toward practical matters such as Google Business Profiles, content reuse, customer…
Plumber photos on a Google profile: suddenly your AI search anxiety has a to-do list.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
Trust, review culture, and content reuse are treated as practical work.
Joshua Altman treats communications as the work of shaping perception and earning trust. As managing director of Beltway Media, he argues for a review culture that asks for a five-star result up front, answers complaints, and treats responsiveness as part of the job.
A niche-first pitch for landscaping marketers who care about leads that can be tied back to revenue.
Aiden Silvers makes a plain case for niche marketing: if a firm serves lawn and landscaping businesses, broad agency competence is not the main selling point.
A practical look at timing details and map-pack signals that shape local visibility.
The piece keeps its attention on the practical side of local SEO, from report timing and map-pack movement to the way open hours can affect rankings.
AI changes the tools, but local search still runs on the basics.
Episode 246 is a founder story wrapped around local SEO, with Eldar Cohen tracing a climb from a crowded two-bedroom apartment to building Local Dominator and other ventures.
A practical guide to making a Google Business Profile easier for Google to read.
Google Business Profiles are treated here as both a ranking surface and a signal to Google's AI systems. Brad Weatherall, a former Google director for GBP and now an agency owner, traces the product's branding history and points to the practical signals that seem to matter most…
A practical look at AI search from inside the local-marketing trenches.
Brad Retherall treats the future of search as something already landing in day-to-day local marketing, not as an abstract trend. The strongest thread is his habit of linking AI-driven changes to plain business outcomes: how visibility shifts, what still counts in content, and…
A blunt look at how AI search is reshaping local discovery.
This episode presents AI search as a real shift from search engines to answer engines, and it keeps that shift anchored in local marketing. Its most useful stretch is the practical one: showing up in relevant subreddits, contributing as a person, and treating the business…
A blunt case for treating people, not products, as a small-business edge.
The episode treats small-business advantage as a people problem, not a product one. It makes the case that programs, processes, and products are easy to copy, while access to exceptional talent still gives a company room to stand apart.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
The episode identifies three common revenue-killing blind spots in businesses and explains how AI can fix them.
The hosts introduce RankMap, a new software that visualizes organic search rankings across different geographic areas to help local marketers and business owners.
Episode 250 starts with Joshua Altman's operating frame.
Aiden makes a narrow bet.
Episode 257 opens with a very real map-rank headache.
A marketer gets told to stop marketing, and that awkward little story sets the room.
Brad gets practical fast.
AI is changing local search, and Brad Retherall keeps it close to the work: GBPs, content, and what businesses do now.
The conversation opens with a big claim: search is giving way to answer engines.
Kasim Aslam says small businesses should stop trying to do everything themselves and instead build around hiring and delegating, which he calls the real entrepreneurial skill.
A solo educational episode walking through competitor analysis tools like LeadSnap and Google Business Profile content strategy for local SEO.
This episode discusses how registering your business with the Chamber of Commerce can improve your Google Business Profile ranking and validate human authority for SEO and AEO.
This episode examines the indirect role of social media in boosting local SEO, arguing it's a low-priority but growing factor due to AI search.
This episode explains what an llms.txt file is and whether website owners should add one to manage AI crawler access.
This episode discusses strategies for businesses that have achieved top Google rankings, focusing on conversion optimization, website polish, and tracking.
The host organizes this Local SEO Tactics episode around seven AI tool categories for businesses, from review management and email campaigns to chatbots, content creation, local SEO, ad management, and voice search.
The show opens by framing on-page SEO around the questions customers actually ask: cost and timing.
This episode explores whether citations still matter for local SEO, explaining their importance for service-based businesses aiming to rank in local search results.
Google reviews sit at the center of this episode.
The episode treats Google Business Profiles as the place service businesses need to show up.
The episode opens by teeing up the next stretch of topics and then moves into SEO tools and website optimization.
Bob Brennan demonstrates how small businesses can implement AI voice and chat systems using his cell phone repair company as a case study.
Bob introduces Dixon Jones, the CEO and co founder of InLinks, and says WAKE stands for "What AI Knows About You," a tool for checking how ChatGPT, Gemini, Claude, and Perplexity represent a brand.
The hosts discuss whether clusters of reviews are a red flag to Google and share tips on managing online reviews for local businesses.
The hosts discuss a client's journey with SEO, focusing on how to improve local search rankings and attract more customers.
The episode discusses how effective marketing can transform a business's energy and success, featuring an interview with a client who benefited from local SEO strategies.
This episode discusses the importance of creating content for websites and social media to improve local SEO and attract customers.
Jesse Dolan interviews Elizabeth Samuels about improving user experience and navigation for better local SEO results.