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Help with Your AEO: Boosting Brand Visibility in the Age of AI with Waikay

May 2, 2025·1 hr 5 min·4 clips

ChatGPT called Intrix "a Swedish digital marketing agency," which Jones says is clearly incorrect.

1. Local SEO Tactics and Digital Marketing Strategies covers WAKE, a tool Dixon Jones calls "What AI Knows About You." 2. Bob introduces Dixon Jones as the CEO and co founder of InLinks, and Jones says he used to run Majestic and worked in the industry for 30 years. 3. The episode asks what businesses should do when ChatGPT, Gemini, Claude, and Perplexity shape brand visibility through AI answers. 4. Jones says WAKE exists because most AI-tracking tools are just rank-checking repackaged for LLMs and "didn't work." 5. WAKE asks multiple models what they know about a brand, then compares those answers with a knowledge graph built from crawled websites. 6. Jones says the system can fact-check AI-generated claims, find gaps, and help brands influence the knowledge graph over time. 7. He shows a free account at wakehade.io/free and says the domain is "impossible to pronounce" and "impossible to spell." 8. On the demo, WAKE queries Intrix.com and two Minnesota competitors, themightymo.com and woollymammothdesign.com. 9. Jones explains that the system crawls those sites, maps concepts, and checks whether the LLMs mention the right pages and URLs. 10. He says Gemini can return a zero when it cannot do a grounded lookup, while other models may still generate answers from training data. 11. Jones says ChatGPT described Intrix as "a Swedish digital marketing agency," which he calls clearly incorrect. 12. He also says InLinks was misidentified as a rank tracking service and Majestic was once confused with the dissolved UK company Majestic Wine. 13. Jones argues that these errors matter because brands lose control of their narrative when models pull from unrelated pages and stale sources. 14. He says the fact-checking workflow lets teams flag incorrect AI outputs and revisit reports monthly, weekly, or daily. 15. The report also surfaces citations such as Capterra and WordPress.org, which Jones treats as places where LLMs are learning brand context. 16. In the web design example, WAKE produces an action plan with topic gaps, structural gaps, and recommendations like a Minneapolis page, more portfolio detail, and case studies. 17. Jones says the format is a report with bullets, not a long dashboard, and that the action plan reduces the data into a few concrete steps. 18. The conversation moves in an interview style with Bob steering the product demo, asking about local businesses, and pressing Jones on timelines for search change. 19. Listeners who manage local brands, SEO clients, or AI search visibility will get the most value. 20. Listeners wanting a broad marketing overview without product demos may skip it.

As heard by us

A practical look at how AI search may need to learn what a business is, and where it belongs.

This episode frames a possible shift from SEO to AEO, with Dixon Jones making the case that brands may need to teach LLMs what they are, what they are not, and where they belong.

Read the full review in PlayNext →

Why you'd press play

If you want AI search to understand your business, start here.

Read the full recommendation in PlayNext →

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