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From Garage Tech to SEO Powerhouse: Eldar Cohen's Journey with Local Dominator

October 24, 2025·56 min·3 clips

Other marketing companies called Eldar Cohen and asked, “why are you everywhere?”

Episode 246 opens with a marketing war story before Bob brings in Elder Cohen, who works across SEO, digital marketing, and local SEO. The conversation starts loose and personal, then keeps circling back to the work agencies can actually use. Elder talks about crowded apartment conditions, agency ownership, Local Dominator, home service businesses, and the other ventures around his story. Bob lets that breathe, but he keeps nudging the episode toward the useful stuff: where search may be heading with AI, and what agencies should do without getting swept up in the noise. The AI part is plain-spoken. Bob admits nobody truly knows where this goes, though people who have spent years in the space can make a better guess than most. Elder's answer is steady. AI has made the tools faster and shinier, but it has not wiped out the daily work local SEO agencies already know. He describes the new tools as prettier, fancier search engines, which keeps the advice grounded instead of turning it into another panic about SEO being dead. The playbook stays familiar: create great content, build quality links, and give search engines what they want. Google is not the only place to think about anymore. The job, as Elder frames it, is to optimize across a few more search engines, not throw out SEO. Bob also brings up Local Dominator and says he moved from Bright Local to Local Dominator, so the tool talk sits inside a real agency workflow. The close is promotional, but clear, with Bob pointing listeners toward Elder and wrapping with SEO, AEO, and digital marketing calls to follow along.

As heard by us

AI changes the tools, but local search still runs on the basics.

Episode 246 is a founder story wrapped around local SEO, with Eldar Cohen tracing a climb from a crowded two-bedroom apartment to building Local Dominator and other ventures.

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Why you'd press play

You want a no-hype look at local SEO, AI, and the tool behind both.

Read the full recommendation in PlayNext →

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