Louis Grenier | Marketing & Branding
318 episodes listed below
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The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.
Based on 6 episodes we listened to · September 2026
Louis Grenier turns positioning, customer economics and brand distinctiveness into practical questions that resist easy marketing slogans.
Everyone Hates Marketers treats marketing strategy as an argument that has to survive contact with customers, costs and competing choices. Louis Grenier builds guest conversations around practical questions of positioning, demand and differentiation, moving from product-led…
A headline with 10,000 Google twins gets a rewrite; yours might be next.
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Short reviews from the PlayNext desk, based on the episodes we processed.
Blunt positioning advice built around real pain and whether a business has something worth fixing.
The episode sets three struggling freelancers inside a 17th century cottage in rural Ireland and uses that setup to ask a plain question: does the business actually have a problem worth fixing?
A blunt teardown of freelance work that favors fit over fake confidence.
A rented cottage in rural Ireland turns into a blunt pressure test for three freelancers who need their businesses pulled apart and rebuilt. The conversation stays close to offers, messaging, branding, and the harder question of what is really keeping someone stuck, which gives…
A blunt cottage-side teardown of offers, branding, and the cost of trying to appeal to everyone.
This episode turns a rural Ireland cottage into a live marketing teardown, bringing together copywriter Rob, e-commerce designer Laura, and book coach Vicky over two days to test what is holding their offers, messaging, and branding back.
A blunt lesson in patience, trust, and why most prospects are not ready today.
This episode makes a blunt case for email, goodwill, and patient follow-up, and it builds that case through a cottage teardown where offers, messaging, and branding are reduced to their simplest parts.
Pricing works better when the full experience is priced, not just the core offer.
This episode treats pricing as a question of value, not just a number at the end of a line. It begins with the familiar debate over whether prices should end in 5, 7, 9, or 0, then shifts to the more useful point: what surrounds the core offer, and what the buyer still needs…
A blunt cottage teardown that keeps the marketing fixes grounded in real businesses.
The episode follows three freelancers to a rural Irish cottage and uses that setting to examine the business parts people often skip over: offers, messaging, branding, and lead gen. That gives the piece a clear shape, with the emphasis on practical diagnosis rather than uplift.
Get specific enough for the right market to find you.
The episode makes a clear case for getting specific so the right market can find the work. It walks through three struggling freelance marketers, breaking down their offers, messaging, and branding over two days in an old cottage in rural Ireland.
A blunt teardown of niche use cases, PLG, and CAC payback.
The episode uses a 17th-century cottage in rural Ireland as an unexpected frame for a blunt business teardown, and that contrast gives it real bite.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Host Louis Grenier interviews Matthew Lesko, a financial advice author known for his quirky persona, about building an unignorable personal brand.
Louis Grenier talks with Tidehiki, an Irish comedian, actor, writer, and biography author, about why the commercial sitcom The School on RT and BBC left him frustrated.
Mauro Porcini, Chief Design Officer at PepsiCo and author with 47 patents to his name, talks with Louis Grenier about how to create products that people genuinely want rather than merely buy.
Louis interviews Chrissy Flanagan on Everyone Hates Marketers about turning a political-and-restaurant background into Chaotic Social, a Sydney project built around classes, events, and meeting people.
Jonathan Stark says he works "about five hours a week" and charges an average of "$1,500 an hour," which he ties to a business around $400,000 a year.
Playbooks take the stand.
Louis Gagné talks with Heidi Weinberg about ultra-niche positioning, using examples from freelance fashion designers, cashmere sweaters, pattern making, and small-back-large-cup lingerie.
Louis Grenier interviews Nausheen Chen, an executive public speaking coach who helps leaders present confidently on camera and on stage, drawing on her background at Procter & Gamble and having coached 100+ leaders across six countries.
Louis Gagne interviews Scott Dikkers, one of the original creators of The Onion, about the counterintuitive creative principles that drove the satirical publication's longevity.
Louis Grenier interviews PR expert Lucy Werner on how to find compelling marketing angles and hype yourself effectively.
Leah Tharin, a B2B product-led growth advisor with 25 years of experience, explains that fundamental business metrics like CAC, revenue, and churn lack universal definitions across the industry.
Louis Grenier interviews Stacey Schumacher, who founded the Texas Coalition for Animal Protection, TCAP, after volunteering in Texas shelters and seeing dogs and cats euthanized because people could not afford care.
Louis Grenier interviews heavy metal musician, composer, and music teacher Zeke Skye on Everyone Hates Marketers about how he built a following in a niche genre.
It opens with a stunt.
After Hurricane Katrina destroyed her New Orleans home and hospitality career, Simone Bruni started Demo Diva with $250, no demolition experience, and bright pink branding in a male-dominated industry.
Louis Grenier interviews Jocelyn Brady, a coach and consultant who blends neuroscience, psychology, and behavioral science, on Everyone Hates Marketers.
Host Louis Grenier interviews copywriter Dave Harland about using humor and authenticity to stand out in marketing.
Louis Grenier and Emily Omier focus on one claim from the start: positioning is not a job to hand to marketing, because the CEO and founders have to own it.
Jonathan Goodman says PTDC, the Personal Training Development Center, grew from a 2011 blog into a business with 1,500 free articles, 17 million unique visitors, and a peak of 4 million yearly visitors.
Louis Grenier interviews behavioral science expert Richard Shotton about four and a half psychological biases that affect marketing effectiveness.
Louis interviews Andy, co-founder of community platform Circle, on sustainable community building.
Louis Grenier interviews Lottie Unwin, founder of UpWorld (formerly CopyClub), a 3,000-member marketing community she has run since 2016 that grew from a London supper club into a multi-revenue business.
Erika Schneider, anti-bro marketing writer and business partner at a content strategy firm, talks with Louis Grenier about building a genuine online presence without resorting to clickbait templates or personal brand performance.
Host Louis Grenier interviews behavioral economist Melina Palmer about pricing psychology, debunking myths and offering actionable strategies.
Louis Grenier interviews a marketer who shares insights on why funnels fail and real businesses thrive on relationships.
The host launches a free, half-hour first episode for a new YouTube channel from an old cottage in rural Ireland.
Everyone Hates Marketers host Louis Grenier interviews April Dunford, positioning consultant and author of Obviously Awesome, about how she built a seven-figure solo consulting business advising B2B tech companies on product positioning.
Host Louis Garnier interviews Corey Hines, a marketer who spent four years building a 'portfolio of small bets' — consulting, communities, courses, angel investments, and a SaaS product — using Rob Walling's stair-stepping framework.